Marketing - Marketing Manager - Intermediate
Spectraforce
US
2 minutes ago
Job Description
Position Title: Manager, Customer Growth and MeasurementStart Date: ImmediateEnd Date: 2 yearsLength of Contract: 2 yearsPossibility of Extension: Yes Possibility of FTE: YesPhysical Working Location: Toronto Hybrid 3 days in officeIs this role remote Hybrid 3 days in office Tuesday, Thursday and FridayHours of Operation: 7.5 hours per dayMax Bill Rate hourly: 70Manager, Customer Strategy and GrowthThis role is best suited for candidates with a strategy and execution background and those who have previously owned a product mandate, not solely marketing or campaign execution.IntroductionBMO is entering the next phase of how it drives customer growth across its retail banking with a continued focus on scalable, datadriven, and digitally enabled acquisition. We are strengthening how we connect partnerships, product, marketing, and digital capabilities to drive sustained, profitable growth at scale across both priority segments and the mass market.This is a highimpact, highvisibility role at the centre of this transformation with direct ownership of customer growth outcomes.You will operate with endtoend ownership of customer growth and topoffunnel performance by shaping and scaling key levers including product and offer strategy, and digital acquisition capabilities.Who You Are You own growth projects and operate with an endtoend business ownership mindset You have demonstrated ability to drive action and deliver, moving quickly from insight to execution You are motivated by driving real business results, You think in terms of funnels, conversion, and customer value You are comfortable working across multiple growth levers partnerships, digital, product, or strategy You enjoy solving ambiguous, highimpact problems and turning them into structured execution You are datadriven, and use metrics to guide decisions and prioritization You can influence crossfunctional teams Product, Marketing, Analytics, Channels to get things done You have strong verbal and written communication skillsWhat Youll Do1. Own Customer Growth Outcomes Own endtoend acquisition funnel performance from awareness to conversion Drive improvements in customer growth, conversion, and early tenure engagement2. Lead and Scale Growth Initiatives Identify and execute highimpact growth opportunities across segments and channels Translate strategy into clear execution roadmaps and priorities Drive initiatives from concept to execution and scale, with a focus on measurable impact4. New Acquisition Channels and Partnership Growth Identify opportunities to expand partnerled growth and value creation Optimize existing acquisition channels including digital, performance, partnerships, and emerging channels5. Build Digital Growth Capabilities and Optimize the Acquisition Funnel Monitor and improve endtoend acquisition funnel performance Develop and scale digital acquisition engines Build capabilities that improve acquisition velocity, scalability, and efficiency7. Shape Product Offer Strategy Ensure alignment of product and offer strategy with customer needs, competitive positioning, and profitability8. Drive Commercial Performance and execute across the organization Own budgets and track ROI Leverage analytics to inform decisions, cohort analysis, attribution, and experimentation Work across Product, Marketing, Analytics, Channels, and Frontline teams Ensure initiatives are aligned, executed effectively, and scaled successfullyKnowledge, Skills Qualifications 5 years in strategy, consulting, growth, or business transformation roles Experience in banking, fintech, or customercentric industries preferred Strong understanding of customer acquisition, funnel economics, and growth levers Proven track record of delivering endtoend growth initiatives Experience across digital, partnerships, or productled growth channels Strong analytical and problemsolving skills Strong communication and storytelling skills Ability to operate in fastpaced, ambiguous environments Advanced PowerPoint and Excel skills Proficiency in SQL for selfserve data analysis and funnel reporting preferred but not requiredRelease Comments: Please use the below link to begin submitting Candidates.https:prod.beeline.combankofmontreala818c5c506b941788284e18ac1108b41This email has been generated to notify you of account activity that has occurred within the Beeline application. Please review the details above for necessary action on your part.This email has been generated to notify you of account activity that has occurred within the Beeline application. Please review the details above for necessary action on your part.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 7.25/hr.
Applicant Notices & Disclaimers
- For information on benefits, equal opportunity employment, and location-specific applicant notices, click here
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 7.25/hr.