Job Description: What You’ll Be Doing & Why It Matters (Core Responsibilities) The Talent Marketing Team is looking for a data-driven Talent Marketing Manager or Senior Specialist to execute regional employer branding and talent marketing initiatives for our AMER Public Sector business. This role is dedicated to running impactful multi-channel campaigns that position our company as an employer of choice for talent supporting government, military, aerospace, and missionforce related sectors.
Because public sector hiring involves highly technical personas and strict regulatory environments, this role requires an individual who is exceptionally process-driven, has an immaculate attention to detail, and possesses a strong curiosity to understand this unique audience. You must be committed to executing multiple campaigns on tight deadlines to help us attract the people who are ultimately powering the public good.
In this role, you'll get to:
Execute Public Sector Lead Generation: Implement and run talent lead generation campaigns across specialized channels—including digital, social, email, paid industry programs, clearing/clearance events, webinars, and public sector partnerships.
Manage the Lead Lifecycle: Oversee the day-to-day lead management process from initial capture and database hygiene to recruitment follow-up. Partner with Recruiting, Corporate Marketing, and Employee Success to track and improve lead quality.
Coordinate High-Impact Events: Collaborate across teams to organize and execute marquee Talent Marketing events (both in-person and virtual) tailored to the public sector persona, managing timelines, venue logistics, and promotional communications.
Promote a Mission-Driven Culture: Convey the deep fulfillment experienced by employees powering the public good. Authentically promote our unique strengths and impact-driven corporate culture to establish a strong, compliant employer brand in the marketplace.
Analyze & Report on Performance: Measure, analyze, and report on campaign metrics to Corporate Marketing, Recruitment, and Public Sector business leadership to continuously optimize outcomes.
Optimize with AI: Leverage cutting-edge AI and marketing automation tools to improve daily workflows, campaign copywriting, productivity, and targeting precision.
Maintain Cross-Functional Alignment: Partner closely with managers, recruiting teams, and corporate marketing to ensure highly precise messaging, timing, and compliance across email, web personalization, and advertising.
Create Assets & Content: Develop tailored, candidate-focused talent marketing content, resource guides, social media status updates, and digital assets that resonate with government and military-adjacent professionals.
Role Requirements
5–7 years of experience in Talent Marketing, Recruitment Marketing, Demand Generation, or Digital Marketing (experience in a B2B technology or government-contracting environment is a plus).
High Attention to Detail: Proven track record of following specific, rigid processes and navigating detailed workflows—essential for the highly regulated public sector environment.
Persona Curiosity: A strong desire and curiosity to deeply learn the unique nuances, motivations, and communication channels relevant to the AMER Public Sector / Government / Defense hiring landscape.
Hands-on MarTech Experience: In-depth, practical experience running campaigns inside tools like Marketing Cloud, LinkedIn Campaign Manager, Google Analytics, and social media management platforms.
Analytical & Execution-Focused: A metrics-driven professional who loves looking at daily campaign data to optimize performance and maximize conversion rates.
Project Management: Strong organizational skills to seamlessly manage event logistics, coordinate creative asset production pipelines, and meet tight deadlines.
Collaborative Mindset: A proactive self-starter who communicates clearly and enjoys partnering cross-functionally across a matrixed global and regional organization.
Preferred Qualifications
Design Aesthetic & UX Savvy: Experience optimizing candidate-facing touchpoints (e.g., building high-converting Web-to-Lead forms, creating landing pages) with a sense of clean user experience and visual layout.
Slide Design & Visual Storytelling: Proficiency in building crisp, professional presentations and decks (Google Slides/PowerPoint) to present data or campaign concepts clearly to internal stakeholders.
Copyediting: Strong written communication skills with a talent for proofreading, editing, and ensuring flawless grammar and compliance across all external talent assets.
Creative Problem Solver: A natural curiosity to push boundaries, experiment with new recruitment marketing formats (e.g., interactive content, video, innovative event styles), and challenge standard "cookie-cutter" marketing approaches.
Familiarity with Design Tools: Light-to-medium experience using creative design tools (like Canva, Adobe Creative Suite, or Figma) to quickly tweak or format visual assets on the fly.
Applicant Notices & Disclaimers
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At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position's pay range is $62.00/hr - $68.20/hr.
