Job Title: Senior SEO Manager
Duration: 12 Months, possible conversion
Location: Austin, TX
 
Job Summary: Reporting to the Global Director of Integrated Search, the Senior Manager, Global SEO and AI Visibility will lead global SEO strategy, implementation, and optimization while advancing Client’s visibility across emerging AI-driven search experiences. This role will help accelerate business growth by improving organic traffic, search visibility, web engagement, and qualified lead generation across the full search customer journey.
 
Responsibilities:
Global SEO Strategy and Program Management:

• Develop and execute a comprehensive global SEO and AI Visibility strategy focused on increasing relevant organic traffic, improving search visibility, driving web engagement, and generating qualified leads.
• Own and manage SEO and AI Visibility initiatives from opportunity identification through prioritization, stakeholder alignment, implementation, performance reporting, and optimization, including AI Overviews, answer engines, LLM-driven discovery, and emerging search behaviors.
• Deliver on annual and quarterly SEO and AI Visibility KPIs tied to organic traffic, search visibility, web engagement, qualified lead generation, and business impact.
• Establish the SEO program vision and benchmarks for current and future success.
• Integrate emerging SEO trends into the global SEO program, including AI Overviews, AI Visibility measurement, and the strategic use of Generative AI for research, content ideation, optimization, and performance diagnostics.

 
Technical SEO Foundation:

• Conduct regular, in-depth technical SEO audits to identify and resolve issues related to crawlability, indexability, site architecture, and schema markup.
• Optimize on-page elements at scale, including meta and header tags, URL structures, and internal linking strategies to enhance relevance and user experience.
• Develop and measure off-page SEO initiatives that strengthen site authority and support ranking improvements.

Content SEO Strategy & Optimization:

• Optimize existing website content for search visibility, web engagement, and lead generation across priority global site areas, including products, services, solutions, blogs, and other key experiences.
• Collaborate with content creators and Editorial to develop SEO-led content that addresses high-opportunity keywords, user questions, business priorities, and AI Visibility opportunities.
• Perform content gap analyses to identify value-additive content opportunities that build topical authority and support Global Brand objectives.
• Guide optimization of content formats, including text, video, images, alt text, and structured data.

SEO Analytics & Performance Monitoring:

• Monitor, analyze, and report on SEO and AI Visibility performance using GA4, Google Search Console, dashboards, SERP monitoring, AI Overview tracking, and emerging LLM visibility measurement approaches; translate insights into recurring stakeholder and leadership reports with KPIs, wins, risks, blockers, and recommendations.
• Track detailed SEO and AI search leading indicators including keyword rankings, SERP feature presence, AI Overviews, answer engine visibility, brand and content citations, competitor performance, and share of voice across priority topics and markets.
• Measure the impact of SEO initiatives on traffic quality, web engagement, and qualified lead generation.

Data-Driven Experimentation & Optimization:

• Contribute to the Global Web Testing Framework with SEO insight-led web test proposals aiming to drive meaningful lift in the key business outcome (lead generation) through increased organic traffic and/or web engagement.
• Identify underperforming areas of the site and content and formulate data-backed hypotheses for improvement.
• Analyze user behavior data for organic visitors, including bounce rates, time on page, and conversion paths, to identify friction points and user experience optimization opportunities.

Cross-Functional Collaboration:

• Partner with Global Web Strategy, Editorial, Creative Services, UX/UI, Technology, Product Marketing, Regional Marketing, Analytics, and Marketing Operations to integrate SEO and AI Visibility best practices into planning, editorial workflows, content refreshes, development sprints, dashboards, and platform updates.
• Align SEO efforts with Paid Search and the Global Paid Media team to identify opportunities for a consolidated organic and paid search strategy.
• Communicate SEO and AI Visibility strategies, performance insights, technical requirements, and business impact clearly to technical and non-technical stakeholders; facilitate cross-functional conversations and align teams on priorities.

Qualifications:

• Minimum 8 years of hands-on SEO experience, with demonstrated ownership of enterprise-level SEO strategy, AI Visibility initiatives, cross-functional leadership, stakeholder influence, and measurable business impact in large or complex organizations.
• Deep technical SEO expertise across site architecture, crawlability, indexability, schema, international SEO, and on-page optimization.
• Advanced SEO content expertise, including keyword research, content optimization, and authority-building strategies.
• Advanced proficiency with SEO, analytics, and AI Visibility tools, including GA4, GSC, BrightEdge, SEMrush, Looker Studio, reporting dashboards, SERP monitoring, AI Overview tracking, and emerging LLM visibility measurement approaches.
• Strong executive communication and stakeholder management skills, with the ability to translate complex SEO and AI Visibility concepts into clear business recommendations.
• Proven ability to lead complex, cross-functional SEO and AI Visibility programs, manage competing priorities, influence stakeholders without direct authority, and drive decisions that optimize for measurable business impact.
• Adaptability and growth mindset to stay ahead of algorithm updates, AI-driven search behavior, and emerging search technologies.
• Experience applying SEO and AI Visibility strategies in B2B marketing, enterprise technology, financial services, or other complex buyer journeys is a plus.

Nice to have skills:

• Experience with Google Analytics 4 (GA4).
• Extensive experience across multiple SEO platforms and tools.
• Advanced strategy development experience.
• Project management methodologies and tooling experience (not mandatory, but beneficial).

Preference on industry background or previous companies worked for? B2B and B2C experience
 
Interview timeline and process:

• Microsoft Teams
• 3 rounds of interviews
• 1st - 30 mins
• 2nd (Panel) - 45 mins
• Final Interview

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws.This position's pay range is $60.00/hr - $65.00/hr.