Position Title: Digital Marketing Manager
Work Location: Alameda, CA (Onsite)
Assignment Duration: 8 months (possibility of extension)

Position Summary:
Digital Marketing Manager with minimum 5-6 years of experience in digital marketing, ideally has experience with both Paid Media and Website Marketing.

For Paid Media, this includes experience in Digital Display, SEM, and Social Media.

Background & Context:
They'll be working on the E2E Digital Experience, so this includes content strategy, road mapping, and executing marketing assets.

Key Responsibilities:
• Overseeing E2E execution and operat from creative development to trafficking, engagement, conversion and optimizations.
• Collaboration with our other marketing stakeholders, IT teams, Commercial Excellence teams, Agencies and cross functional stake holders
• Ensuring assets align with branding, marketing, campaigns, and launches.
• Development and leading A/B Testing, QA Testing, User Acceptance Testing
• Operational Excellence: documentation and maintenance of several user flows and scenarios.
• Leads the development of digital marketing strategies to support business via the Internet, extranet, multi-media and e-commerce.
• Leads the development of cross-division, cross-site marketing features and functions.
• Identifies opportunities to expand marketing innovation and to effectively leverage existing capabilities across divisions
• Monitors consumer behavior and conducts marketing research to yield actionable insights to help shape strategy and direction
• Develop and manage SEO programs with a focus on defining and improving the total value of the online portfolio
• Manages the execution of short and long term objectives and tactical plans for marketing corporate and cross division programs
• Manages the implementation of multi-channel programs
• Educates, trains and promotes digital marketing with corporate and divisional marketing managers and design agencies
• Maintains knowledge of key drivers, factors and services needed to effectively position brands digitally
• Understands business requirements, industry trends, competitive landscape and technology trends.
• Provides guidance and consultation to internal and external stakeholders on processes and tasks for digital marketing strategies
• Partners with organizations, communities, and teams to recommend/implement programs to achieve customer lifecycle management
• Provides analysis of marketplace conditions, competitive intelligence, and digital opportunities to enhance business results
• Identifies methods and design principles to create linkages across divisional marketing services to enable strategic alliance initiative
• Utilizes and develops methods for measuring market response to sites, products and digital marketing campaigns
• Consults with divisions on corporate brand requirements to meet enterprise standards on digital touchpoints
• Evaluates emerging technologies to better position externally
• Keeps abreast of trends and opportunities related to digital, translates opportunities into recommendations
• Leads and manages the digital strategy for all Corporate Marketing digital assets, websites, and online tools.
• Manage digital marketing programs, online training and marketing collateral.
• Manages individual web site strategies and tactical planning for corporate web sites.
• Monitors site performance and metrics.
• Provides recommendations on future content and capability requirement to meet customer needs.
• Manages enterprise digital marketing policies, programs and processes.
• Defines implementation requirements and policy specifications to support enterprise wide digital marketing objectives
• Manages and defines Corporate Brand standards across the enterprise for digital channels

Qualification & Experience:
• Digital Marketing Manager with minimum 5-6 years of experience in digital marketing
• Experience with Paid Media advertising including Digital Display, SEM, and Social Media
• Experience with Website Marketing including Adobe Experience Manager (AEM) or other CMS platforms and Adobe Analytics
• Experience with A/B Testing and User Acceptance Testing
• Ability to collaborate with all level of stakeholders
• Requires knowledge of enterprise-wide systems, Internet technologies
• Experience with developing and implementing various digital marketing strategies and programs
• Bachelor's degree in marketing, business, or IT
• MBA preferred
 

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 60.00/hr.