Title: Digital Marketing Manager
Location: Alameda, CA 94502
Duration: 8 Months

Note:
Need someone for email marketing and has experience in regulated space before. I want someone who has worked in healthcare systems and getting alignments with Legal, Medical and Regulatory teams.
 
Experience:
8+ yrs. with a minimum of 6+ years in a technology role.
 
Skills:
Requires knowledge of enterprise-wide systems, Internet technologies, and experience with developing and implementing various digital marketing strategies and programs.
 
Education: Bachelor's Degree: Bachelor's degree in marketing, business, or ITMaster's Degree: MBA preferred
 
Duties:

• Leads the development of digital marketing strategies to support organization`s business via the Internet, extranet, multi-media and e-commerce)
• Leads the development of cross-division, cross-site marketing features and functions.
• Identifies opportunities to expand marketing innovation and to effectively leverage existing capabilities across divisions.
• Monitors consumer behavior and conducts marketing research to yield actionable insights to help shape strategy and direction.
• Develop and manage SEO programs with a focus on defining and improving the total value of the organization`s online portfolio.
• Manages the execution of short- and long-term objectives and tactical plans for marketing organization`s corporate and cross division programs. Manages the implementation of multi-channel programs
• Educates, trains and promotes digital marketing with corporate and divisional marketing managers and design agencies.
• Maintains knowledge of key drivers, factors and services needed to effectively position brands digitally
• Understands business requirements, industry trends, competitive landscape and technology trends.
• Provides guidance and consultation to internal and external stakeholders on processes and tasks for digital marketing strategies.
• Partners with organizations, communities, and teams to recommend/implement programs to achieve customer lifecycle management.
• Provides analysis of marketplace conditions, competitive intelligence, and digital opportunities to enhance business results.
• Identifies methods and design principles to create linkages across divisional marketing services to enable strategic alliance initiative.
• Utilizes and develops methods for measuring market response to sites, products and digital marketing campaigns. Consults with divisions on corporate brand requirements to meet enterprise standards on digital touchpoints
• Evaluates emerging technologies to better position organization`s externally.
• Keeps abreast of trends and opportunities related to digital, translates opportunities into recommendations
• Leads and manages the digital strategy for all Corporate Marketing digital assets, websites, and online tools.
• Manage digital marketing programs, online training and marketing collateral.
• Manages individual web site strategies and tactical planning for corporate web sites. Monitors site performance and metrics.
• Provides recommendations on future content and capability requirement to meet customer needs. Manages enterprise digital marketing policies, programs and processes.
• Defines implementation requirements and policy specifications to support enterprise wide digital marketing objectives.
• Manages and defines Corporate Brand standards across the enterprise for digital channels. Need Digital Marketing Manager for HCP CRM.

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 60.00/hr.