Title: CAN - Business Information Management Specialist II 
Duration: 1 year
Work Location: Toronto, Ontario (TDB0215) Hybrid 4 days
Schedule: Monday to Friday 8:30-5
 
DEPARTMENT OVERVIEW
The Marketing Capabilities and Data Enablement function within Growth Marketing is a central source of expertise for marketing technology build, management, data strategy and enablement. Our team mission is to be the Customer Led Growth Accelerators. The broader Growth Marketing team brings together a diverse range of technical and business expertise including data strategy and governance, data engineering, marketing and advertising technology strategy, platform and application management, campaign targeting and delivery.

JOB DESCRIPTION
The Marketing Capabilities function is a Salesforce center of excellence (COE) for marketing technology build and management. The Manager, Marketing Capabilities role will drive the discovery, development and delivery of new capabilities to help drive marketing results. Capabilities may range from business outcomes delivered through technology, process or policy changes, new data sources, emerging industry advancements & capabilities.

The successful candidate will be a proactive and experienced mid-level Martech Strategist with a proven track record in devising and implementing successful MarTech strategies within complex organizational environments within an Agile delivery framework. As a vital member of our Marketing Capabilities team, you will play a crucial role in shaping our marketing efforts by harnessing the potential of Salesforce Marketing Cloud.
 
Responsibilities include:
 

• Use Case Definition: Partner with marketing business partners to define clear and actionable use cases for Salesforce Marketing Cloud, outlining how the platform can enhance customer engagement, lead nurturing, and overall marketing efficiency.
• Martech Strategy Development: Formulate comprehensive Salesforce Marketing Cloud strategies that align with business objectives and marketing goals, while considering industry trends and best practices.
• Capability Adoption: Drive the adoption of Salesforce Marketing Cloud capabilities by collaborating with cross-functional teams, translating business needs into technical requirements through user stories, and ensuring successful implementation.
• Storytelling to Senior Executives: Craft compelling narratives that effectively communicate the value of Salesforce Marketing Cloud strategies to senior executives, illustrating how these strategies contribute to business growth and customer satisfaction.Operating in Complex Environments: Navigate and thrive within complex organizational structures, leveraging your expertise to navigate intricate processes and adapt strategies to dynamic circumstances.
• Engaging without Authority: Collaborate and influence stakeholders across different teams, even without direct authority, to garner support for your initiatives and achieve alignment.
• Implementation Guidance: Collaborate closely with the implementation team, providing valuable insights and guidance based on your expertise to ensure that strategies are effectively translated into technical solutions.
• Data-Driven Insights: Utilize data analysis and reporting to derive insights from marketing campaigns and recommend adjustments to strategies for optimized results.
• Collaborative Efforts: Foster collaboration among marketing, technology, and data teams to ensure smooth integration of Salesforce Marketing Cloud with existing systems and data sources.
• Training and Consultation: Collaborate with vendors and change management partners to organize training sessions and consult with marketing teams to educate them on the application of Salesforce Marketing Cloud strategies and tactics.
• Industry Awareness: Stay informed about the latest martech trends, especially within the Salesforce ecosystem, and apply this knowledge to continually refine and enhance strategies.

SUMMARY OF THE ROLE:

• Typical Day-to-Day Responsibilities: gathering high level requirements, talking about detail level requirements, and talking about new processes. new interaction models, they might be doing some documentation around that. meetings with technology partners to look at demos as they build the solution and then making sure the right business partners are in those demos to get their feedback.
• How much time is being spent in meetings – 50%
• Who are they interacting with (internal/external) – both internal and external

 
QUALIFICATIONS:

• Degree in marketing, technology or other relevant practice.

• 5-7 years of relevant experience from a marketing or technology background, supporting a financial institution is an asset.
• Excellent judgement, relationship management, and impact and influence capability, with a demonstrated ability to get along with internal and external parties at all levels.
• Experience leading or participating in agile ceremonies and strong understanding of agile practices.
• Ability to prioritize tasks and determine what drives the most value
• Excellent communications skills – professional, confident, transparent and concise communicator (verbal and written).
• Good understanding of what issues to escalate, and what to resolve on your own.
• Ability to deal with significant ambiguity and constantly changing priorities in a fast-paced environment.

 
Requirements:
Degree/Level of Education: - Degree in marketing, technology, or other relevant practice.
Certifications Required: No nice to have adobe and salesforce
Years of Overall Experience: 5-7 years
How will performance be measured: deliverables, quality of work, key results
Preferred/Ideal Candidate Background: quick start, good at managing a lot of stakeholders, really good track record of supporting change management activities, document some training materials can present that really well, Salesforce marketing cloud ecosystem experience.
 
MUST-HAVE Hard Skills:
1.) salesforce marketing cloud /adobe marketing cloud experience - 5 yrs
2.) strong stakeholder management – 5 yrs
3.) Project management experience – 2 years
4.) Familiar with agile methodology and tools, Jira, Confluence. – 2 yrs
 
SOFT SKILLS:
1.) Attention to detail2.) Strong Communication
 
NICE-TO-HAVE
 
1.) consultive experience 3 yrs
2.) previous working knowledge on salesforce implementation 2 yrs
  
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 50.66/hr.