Job Title: Marketing Associate
Duration: 12 months
Location: Remote (PST preferred)


Job Description

• Audience Architecture: Build, QA, and maintain first-party and account-based audiences for demand generation campaigns across paid social, content syndication, and display channels.
• Platform Orchestration: Manage the flow of audience data between Demandbase, 3rd-party ad platforms, and lead validation platforms to ensure seamless campaign activation.
• Operational Support: Act as the primary intake lead for regional audience requests, managing general administrative needs including account permissions, campaign structure, and taxonomy adoption.
• Governance & Taxonomy: Ensure strict adherence to global naming conventions and data standards to guarantee accurate downstream reporting and attribution.
• Market Awareness: Stay current on ad-tech trends, capability updates (testing/adoption), and privacy compliance changes that impact the B2B advertising ecosystem.
• Team Collaboration: Socialize wins, share "test and learn" insights, and collaborate with cross-functional stakeholders to improve audience match rates and reach.

 
Technical Must-Haves:

• Platform Operations: Proven experience building and managing audiences within a B2B Go-To-Market platform (E.g. Demandbase)
• Data Logic & Segmentation: Strong understanding of boolean logic & SQL-like database structures to build precise account and contact lists
• MarTech Orchestration: Experience pushing audiences to 3rd-party ad platforms (LinkedIn, Google, Meta).
• Data Hygiene & Excellence: High proficiency in Excel/Google Sheets (Vlookups, Pivot Tables) for data validation and ensuring “good data in/good data out”
• Operational Discipline: Ability to execute repetitive technical workflows with 100% accuracy and consistency.
• Naming Convention Governance: Strict adherence to taxonomy and naming conventions for accurate tracking and reporting.

 
Professional & People Skills:

• Stakeholder Management: Ability to translate marketing requests into technical requirements and manage expectations on delivery timelines.
• Strategic Execution: Comfortable balancing "in the weeds" tactical work with the ability to see the bigger picture of the campaign's strategic goals.
• Agile Problem Solving: A self-starter who can pivot quickly when campaign priorities shift and troubleshoot integration errors independently.
• Clear Communication: Strong oral and written skills, specifically the ability to explain technical "why" behind data or audience discrepancies to non-technical partners.

 
Nice to Haves:

• Ad Ops Background: Experience with campaign tagging, trafficking, and tracking (UTMs, pixels).
• Full-Stack MarTech: Familiarity with the broader ecosystem, including Google Marketing Platform (DV360 and Campaign Manager) or comparable platforms, as well as CRM (Salesforce) or Marketing Automation (Marketo/HubSpot) and how they sync with Demandbase.
• Closed-Loop Feedback: Basic analysis of audience reach and match rates.
• Optimization Mindset: A "test and learn" approach—always looking for ways to automate manual steps in the audience-building process.
• Governance & Privacy: Understanding of modern data privacy compliance in audience targeting.

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 32.90/daily.