Marketing Insights Researcher
Spectraforce
Menlo Park, California
9 hours ago
Job Description
Job Title: Marketing Insights Researcher
Duration: 8+ Months (potential for extension)
Location: Remote is okay, but the team would have a preference for those who can work hybrid from either San Francisco, New York, or Menlo Park
Overview
At Client, we believe that every creator can turn their passion into something more. We want our apps to be creators’ most used and loved, and we champion the unique ways that tour apps can help creators build toward sustainable success. Understanding the needs of creators is more important than ever in order for Client to meet the needs of this critical audience - and promote the connection that is driven by public consumption among the billions of people that use our apps every day. The Creators and Client’s Marketing Insights team is a tightly integrated team with significant freedom to operate with the time, people, and space necessary for supporting the business with the right insights to make sound product and brand decisions across all products. We are an integral part of the marketing team and work cross-functionally with brand, product, UX research, and data science teams to influence roadmaps and define strategy.
This Marketing Insights Researcher will support research across Client's Family of Apps to identify and champion the needs of creators to help them unlock more value from their app experience, helping us win with our target audiences. The Marketing Insights Researcher is as much a strategist as a researcher. They will design, execute, and deliver high-impact primary and secondary research (both quantitative and qualitative) in order to develop strategic recommendations and drive outcomes for the business.
The ideal candidate will be AI-native and a flexible and agile market research expert with phenomenal analytical and communication skills. Experience with market research in a tech environment, social media category, or creator audience is a plus. This is an individual contributor role.
Responsibilities
* Lead research that addresses core business problems for Instagram
* Design and execute innovative quantitative and qualitative research to support the marketing organization, Client’s Family of Apps, and Client at large
* Translate research findings into actionable insights and strategic recommendations that will have an effect on reaching hundreds of millions of people
* Test creative execution and contribute to campaign insights
* Inspire product creation and influence product roadmaps to bring our brand to life within the product
* Communicate effectively in order to motivate people to take action in marketing and across the organization
Must-Have Skills
1. Experience working cross-functionally and horizontally across insights and research functions within marketing teams and brand organizations
2. Experience turning insights into strategy, with achievements that demonstrate adoption and impact
3. Strong research skills (quantitative and qualitative)
Qualitative Testing:
Nice-to-have Skills
1. Experience conducting research directly with creators
2. Monetization experience, including strategies for selling products or features
3 Use of AI tools to drive research
Years of overall experience required? 8-10 yrs
Degrees/certifications required? Bachelor’s degree
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 83.00/hr.
Duration: 8+ Months (potential for extension)
Location: Remote is okay, but the team would have a preference for those who can work hybrid from either San Francisco, New York, or Menlo Park
Overview
At Client, we believe that every creator can turn their passion into something more. We want our apps to be creators’ most used and loved, and we champion the unique ways that tour apps can help creators build toward sustainable success. Understanding the needs of creators is more important than ever in order for Client to meet the needs of this critical audience - and promote the connection that is driven by public consumption among the billions of people that use our apps every day. The Creators and Client’s Marketing Insights team is a tightly integrated team with significant freedom to operate with the time, people, and space necessary for supporting the business with the right insights to make sound product and brand decisions across all products. We are an integral part of the marketing team and work cross-functionally with brand, product, UX research, and data science teams to influence roadmaps and define strategy.
This Marketing Insights Researcher will support research across Client's Family of Apps to identify and champion the needs of creators to help them unlock more value from their app experience, helping us win with our target audiences. The Marketing Insights Researcher is as much a strategist as a researcher. They will design, execute, and deliver high-impact primary and secondary research (both quantitative and qualitative) in order to develop strategic recommendations and drive outcomes for the business.
The ideal candidate will be AI-native and a flexible and agile market research expert with phenomenal analytical and communication skills. Experience with market research in a tech environment, social media category, or creator audience is a plus. This is an individual contributor role.
Responsibilities
* Lead research that addresses core business problems for Instagram
* Design and execute innovative quantitative and qualitative research to support the marketing organization, Client’s Family of Apps, and Client at large
* Translate research findings into actionable insights and strategic recommendations that will have an effect on reaching hundreds of millions of people
* Test creative execution and contribute to campaign insights
* Inspire product creation and influence product roadmaps to bring our brand to life within the product
* Communicate effectively in order to motivate people to take action in marketing and across the organization
Must-Have Skills
1. Experience working cross-functionally and horizontally across insights and research functions within marketing teams and brand organizations
2. Experience turning insights into strategy, with achievements that demonstrate adoption and impact
3. Strong research skills (quantitative and qualitative)
Qualitative Testing:
- Experience with ABI (Attitude, Behavior, and Intent) methods for qualitative research and testing.
- Proficiency in using SPSS or R for quantitative data analysis.
Nice-to-have Skills
1. Experience conducting research directly with creators
2. Monetization experience, including strategies for selling products or features
3 Use of AI tools to drive research
Years of overall experience required? 8-10 yrs
Degrees/certifications required? Bachelor’s degree
Applicant Notices & Disclaimers
- For information on benefits, equal opportunity employment, and location-specific applicant notices, click here
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 83.00/hr.