Job Description
Duration: 8+ Months
Location: Remote (PST)
Role Overview
We are seeking an experienced Product Marketing Manager to lead end-to-end marketing strategy and execution for high-impact initiatives. This role is responsible for identifying market opportunities, shaping go-to-market strategies, and partnering closely with Product Management, Engineering, and cross-functional stakeholders to ensure successful launches and ongoing market adoption. The ideal candidate brings strong analytical rigor, strategic thinking, and hands-on execution experience in fast-paced environments.
Key Responsibilities
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Lead market assessments through quantitative analysis, qualitative insights, and customer feedback; represent market perspectives internally with Product Management and Engineering teams
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Define and execute comprehensive go-to-market strategies, including positioning, messaging, policy alignment, launch plans, and PR coordination
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Manage high-priority, time-sensitive decisions and communications related to policy updates or enforcement changes
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Identify and evaluate marketing opportunities by analyzing customer needs, market trends, competitive landscape, and projected business impact
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Improve product marketability and profitability by identifying new opportunities, supporting product packaging and positioning, and coordinating with product development teams
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Contribute marketing insights and recommendations to strategic planning, reviews, and action plans
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Collect, analyze, and synthesize data and trends to inform decision-making and performance measurement
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Support broader organizational goals by delivering related marketing outcomes as needed
Qualifications
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Excellent verbal and written communication skills, with strong interpersonal and stakeholder management abilities
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Proven ability to manage multiple priorities independently in a fast-moving environment
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Strong organizational skills with the ability to handle sensitive and confidential information
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Proficiency with standard productivity tools such as Microsoft Word, Excel, and PowerPoint
Education & Experience
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Bachelor’s degree (BA/BS) in Marketing, Communications, Journalism, or a related field
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10+ years of professional experience, including 5+ years in marketing, technology, or strategy consulting roles
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Experience working in a product marketing capacity
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MBA preferred
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At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 107.89/hr.