Title: Brand Visual Asset Manager
Duration: 18 months
Location: Hybrid – Austin, TX

At client, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us challenge the status quo and transform the finance industry together.

Client's award-winning in-house agency, creating and producing a wide range of external and internal communications. The Brand Strategy & Expression group is responsible for developing and socializing the Brand Identity and overseeing all clients brand assets, including brand guidelines, photography, illustration, and other visual elements.

We are seeking a Brand Visual Asset Manager who is passionate about brands, digital asset management, illustration, organization, and socialization. The selected candidate is expected to work on site in Austin, TX, as in-office collaboration is important for this role.

Role Overview

This is a design role within the Brand organization, focused on managing and evolving the visual asset ecosystem, including illustrations, iconography, photography, motion, and AI-generated visuals. The role combines design expertise, asset management, brand governance, and AI-enabled innovation to ensure all visual assets are on-brand, high-quality, scalable, and responsibly used.

What You’ll Do

1. Brand Visual Asset Ownership & Oversight

• Support the creation, maintenance, and production of Client's visual asset system across illustration, iconography, visual motifs, and design components.

• Aid in creative ideation, design iteration, and image design using Adobe Creative Suite, Sketch, and Figma.

• Define and maintain brand-approved visual standards, usage guidelines, and evolution paths.

• Ensure consistency and quality across internally created assets, vendor work, and partner-generated visuals.

• Act as a visual authority and reviewer, approving assets before they scale across platforms.

• Collaborate with internal and external content creators.

• Manage daily usage rights requests (URRs) to ensure legal and licensing compliance.

• Maintain the Bynder taxonomy for illustration and icon assets.

• Organize digital assets and maintain curated collections.

• Support vendor relationships, including coordinating bids and managing paperwork.

2. AI-Enabled Visual Strategy & Governance

• Lead the integration of AI tools into the brand’s visual ecosystem.

• Define appropriate use of AI-generated and AI-assisted visuals within brand standards.

• Establish governance frameworks for AI-generated imagery, AI-assisted illustration and icon creation, and AI-modified visual content.

• Ensure AI outputs meet brand quality, accessibility, and compliance standards.

3. Brand-Safe AI Exploration & Enablement

• Explore emerging AI design capabilities with a brand-first approach.

• Partner with design, UX, brand strategy, legal, and governance teams to ensure ethical, compliant, and brand-aligned AI usage.

• Translate AI experimentation into clear guidance, tools, and workflows.

4. Vendor & Partner Design Leadership

• Partner with external vendors, illustrators, and agencies to ensure alignment with brand visual systems.

• Provide creative direction and guardrails.

• Review, refine, and approve externally produced assets.

• Ensure vendors understand brand standards related to AI usage.

5. Cross-Functional Collaboration & Enablement

• Work closely with Brand, Creative, UX, Digital, and Platform teams to ensure consistent visual asset integration.

• Support brand training, office hours, and enablement efforts related to visual systems and AI usage.

• Act as a bridge between creative craft and scalable systems.

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What You Have

• Strong foundation as a designer or art director with deep understanding of visual systems and brand expression.

• Demonstrated design leadership and ability to set direction.

• Experience with illustration systems, iconography, and visual language development.

• Practical understanding of AI design tools and workflows.

• Strong interpersonal and communication skills.

• Solid PowerPoint and Illustrator skills.

• Comfort working in an oversight, governance, and enablement model.

• Strong collaboration skills with the ability to influence without direct authority.

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 45.00/hr.