Job Title: Digital Marketing Specialist (2)
Location: Toronto, ON M5J 3A8
Duration:  6 months
 
Email Marketing Execution:

• Build, Test & Deploy Emails: Create email campaigns within the marketing automation platform (e.g., Microsoft Dynamics 365 Marketing), ensuring proper template usage, personalization, and dynamic content.
• List Segmentation & Management: Implement advanced segmentation and targeting strategies to deliver relevant messaging to unique audience segments.
• Compliance & QA: Review emails for accuracy, brand consistency, and compliance with regulations (CAN-SPAM, GDPR) and execute rigorous QA before deployment.

 
Web Content Authoring & Management:

• Page Creation & Updates: Use web content management systems (e.g., Adobe Experience Manager) to build, update, and optimize landing pages, event pages, and other web assets to support campaign objectives.
• Localization & Global Content Management: Ensure appropriate language versions and region-specific content appear correctly, maintaining a consistent global brand experience.
• SEO & UX Considerations: Make basic SEO-friendly updates, ensuring proper metadata, headings, and user-friendly navigation.

 
Webinar & Virtual Event Support:

• Registration & Integration: Set up registration forms, confirmation emails, and automated reminders for webinars and virtual events.
• Post-Event Journeys: Develop and deploy follow-up email sequences tailored to attendee behavior, helping convert event participants into leads or nurturing them further down the funnel.

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 30.80/hr.