Job Description
Duration: 4 months
Location: Remote
Responsibilities:
-
The contingent worker will work closely with business units, global product marketing, global demand center and regional marketing to deliver go-to-market plans while leading strategy, messaging, creation and management of all content.
-
Work to bring hardware and software products to market across the client's mobile computing portfolios, interacting with business units to become the marketing subject expert for new products and enhancements to existing product offerings.
-
Create key messaging and value proposition to support creative content.
-
Work with internal and external agencies to guide content development, maintaining an on-time schedule, within budget.
-
Oversee product launch definition and activation activities, including alignment with global product marketing, regional marketing, web/interactive, vertical marketing, public announcement and PR teams.
-
Supervise the creation and maintenance of specific product pages, working together with the digital marketing team.
-
Create and maintain specific product pages on internal sales enablement and channel partner portals.
-
Lead the development of product and vertical application imagery, coordinating with vertical and regional marketing when possible to leverage economies of scale.
-
Manage assets in a common digital asset management system.
-
Support other Content Marketing Specialists and their businesses as necessary.
-
Utilize analytic benchmarks on content use and ROI metrics to guide decisions, while regularly communicating status updates to stakeholders.
-
Work with global product content, global product marketing and brand teams to ensure common process, look and feel for all assets.
- BA/BS degree in relatable field.
- 5-10 years of experience working in various settings required, including in a corporation or for corporate clients.
- Proven record of successfully taking products to market for a large B2B company or agency.
- Expertise developing differentiated go-to-market strategies and messaging.
- Ability to create a content plan that is aligned to the buyer's journey.
- Demonstrating a collaborative, cross-functional approach for planning and problem solving.
- Successfully managing multiple projects simultaneously.
- Exceptional communication skills.
Nice to have:
B2B experience strongly preferred.
- For information on benefits, equal opportunity employment, and location-specific applicant notices, click here
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 35.00/hr.