Title: Campaign Developer (ESP Migration and Modernization)
Duration: 6 months (Possible extension)
Location: Brentwood, TN (Onsite 4 days/week)
 
Day to Day:
This position supports the Personalization and Deployment team with responsibilities that include executing personalized and automated Email, SMS, Push Notification and Direct Mail campaigns for client's Customers. This position will partner with multiple departments including Engagement, Data Engineering, IT Marketing, Loyalty Marketing, Market Research and Creative to execute Marketing plans. In addition to this, this role will also assist with an ESP Modernization project and will be involved in migrating campaigns to the new system and performing end-to-end quality checks before launch. This position will include campaign management tasks within the Customer Marketing group to drive the yearly roadmap.
 

• Translate Marketing segmentation strategies & goals from the requirements document into campaign workflows by utilizing critical thinking in the Marketing Automation system.
• Execute, monitor and manage Email, SMS/Push, or Direct Mail campaigns in the Marketing Automation system.
• Manage timelines and task lists in the project management system to ensure all project deadlines are met.
• Partner with IT Marketing, Data Engineering and Engagement to ensure that all business requirements, data and creative needs are defined and available for segmentation and targeting.
• Responsible for creating weekly reports that are communicated to leadership and other teams.
• Track process changes, update and maintain training documents for the Personalization team.
• Lead meetings with internal stakeholders and 3rd party vendors with topics related to campaign development, campaign execution or personalization initiatives.
• Design, build new campaigns (automated and batch) as well as migrate existing campaigns (automated and batch) to the new system.
• Perform end-to-end QC of campaign workflows and data in addition to any dynamic content.
• Translate complex ACC workflows into scalable Zeta campaigns/journeys (not 1:1 replications).
• Support phased migration, parallel runs, QC checks of data/content/counts and cutover execution.
• Ensure send eligibility, suppression, and governance rules are preserved.
• Replace manual or ad-hoc sends with scalable automation where appropriate.
• Collaborate with Data Science and Analytics Teams to identify test & learn opportunities, build appropriate segmentation, and ensure samples are being held out for A/B Tests.

 
Must Have:

• Education: Bachelor's degree in Business, IT, Computer Science or Marketing. Any suitable combination of education and experience will be considered.
• Experience with Marketing Automation and Campaign Management systems such as Adobe Campaign, Salesforce Marketing Cloud, Zeta Marketing, Braze, HubSpot, Klaviyo etc. Ideally both Adobe Campaign Classic and Zeta Marketing Platform experience.
• 3+ years of enterprise ESP/Campaign Development experience supporting high-volume retail or other loyalty programs.
• Multi-channel experience (Email, SMS, Push/App).
• Experience with Project Management systems such as Asana, Workfront, Wrike, JIRA.
• Proficiency in Microsoft Office products.
• Outstanding attention to detail, timeline management and documentation skills.
• Ability to work with cross-functional teams to gather necessary information needed to execute a campaign successfully.

 
Pluses:

• Experience with SQL, HTML/CSS.
• Prior experience with campaign migrations and modernization projects.
• Experience with multiple ESP/Marketing Automation platforms and Movable Ink for personalization.
• Familiarity with deliverability best practices and inbox monitoring.

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 30.00/hr.