Job Title: Marketing Associate V
Work Location: Hybrid – New York (minimum 3 days onsite)
Duration: 8+ Months 

Travel Required: No

Position Overview

This role supports digital and in-product marketing programs for small and medium-sized businesses, with a strong focus on in-app communications. The Marketing Associate V will lead the development, execution, and measurement of digital campaigns, ensuring continuity of critical marketing initiatives and driving product adoption through owned and operated channels.

Key Responsibilities

Campaign Strategy & Development

• Develop and execute in-app digital marketing campaigns across owned and operated channels.

• Design audience-first lifecycle marketing strategies that balance user experience with product adoption goals.

• Build and manage an editorial and communication calendar for in-app messaging.

Campaign Execution & Delivery

• Lead end-to-end campaign execution, including creative development, approvals, and launch.

• Drive product adoption through clear calls-to-action (CTAs) and deep linking within the app.

• Manage cross-functional working teams, including technical program managers, engineers, creative, content, and data partners.

Cross-Functional Collaboration

• Partner closely with product, creative, content, and technical teams to deliver measurable campaign experiences.

• Work with technical teams to implement in-product communication strategies.

Measurement & Reporting

• Analyze web analytics, channel engagement, and product usage data to evaluate campaign performance.

• Conduct A/B testing and apply data-driven insights to optimize campaign effectiveness.

• Report on performance and identify areas for continuous improvement.

Minimum Qualifications

• Strong ability to operate in ambiguous environments and proactively develop solutions.

• Proven experience managing multiple projects simultaneously at various stages.

• Hands-on experience with A/B testing and data-driven decision-making.

• Basic understanding of mobile app development and collaboration with technical teams.

• Demonstrated ability to deliver creative, strategic, and execution-focused campaigns.

• Bachelor’s degree and a minimum of 5 years of digital marketing experience.

Preferred Qualifications

• Background in content strategy.

• Experience managing vendors and agency relationships.

• Advanced knowledge of digital campaign creation, optimization, and performance measurement.

• Experience supporting localized or global campaign execution.

Must-Have Skills

• Creative production and vendor management

• Product go-to-market execution

• Technical program management

Nice-to-Have Skills

• Lifecycle marketing

• Measurement frameworks

Team & Role Context

• Team focuses on delivering scaled in-app campaigns.

• This role serves as the lead for the in-app communication channel.

• Responsible for executing approximately three campaigns per month.

Performance Measurement

• Successful and timely execution of campaigns.

• Measurable impact on engagement and product adoption.

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 75.00/hr.