Position Title: Media and Web Data Analyst
Work Location: Irvine, CA (Hybrid)
Assignment Duration: 12 months (possibility of extension)
Work Arrangement: Hybrid

Position Summary:
We are seeking a highly analytical and detail-oriented Media & Website Contract Analyst to join our team. The ideal candidate will have 4-6 years of experience in analyzing website, email, and media performance data, preferably within the pharmaceutical industry.

Key Responsibilities:
• Collect, compile, and analyze data from digital media campaigns including banners, email, and other channels to bring structure and prioritization to a broad set of data
• Analyze and interpret website traffic and user behavior using tools such as Google Analytics and Adobe Analytics.
• Develop and deliver data-driven marketing presentations, providing insights, trends, and actionable recommendations between media performance data and website interactions against strategic marketing goals.
• Collaborate with media, search, and social teams to produce integrated performance reports.
• Identify opportunities for optimization across digital channels.
• Clearly communicate complex findings to both technical and non-technical audiences.
• Stay current with digital marketing KPIs and implications of emerging technologies when providing clients insight in their marketing efforts
• Effectively communicate results through compelling visuals and easy-to-track insights and recommendations
• Transform and submit performance data to internal databases using Tableau Prep Builder
• Coordinate with stakeholders to secure creative, create tagged URLs, and hand off display banner placements to vendors for deployment with Campaign Manager 360.

Qualification & Experience:
• Bachelor’s degree in marketing, analytics, business, or a related field.
• 4-6 years of relevant experience; pharmaceutical industry experience preferred.
• Proficiency with Google Analytics, Adobe Analytics, Tableau, and Google Campaign Manager 360.
• Strong analytical and data interpretation skills.
• Experience integrating web and email data into strategic marketing presentations.
• Excellent presentation, communication, and client service skills. We are trusted advisors for our clients and collaborate widely across and outside our organization.
• A positive and friendly attitude
• Ability to collaborate cross-functionally with clients, account services, subject matter experts such as search and social, and other teams in an agency environment.
• Demonstrated the ability to work independently, adapt to changing project priorities and evolving situations, and is self-motivated to drive projects to successful completion.

Additional skills (not required):
• Experience with UX, SEO, Tableau, and dashboard development.
• Familiarity with data visualization and reporting best practices.
 

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 40.00/hr.