Title: Strategic Partner Development IV
Duration: 12 Months
Location: EST/PST - PST preferred

We are seeking an experienced Sales Category Manager with 8+ years of experience across sales, product marketing, category management, or go-to-market (GTM) roles. The ideal candidate is comfortable operating in ambiguous environments, framing complex problems, and developing strategic options to define effective go-to-channel strategies for new product launches—particularly within consumer electronics and hardware.

This role will own the end-to-end path-to-purchase, determining how, where, and why products are sold across markets, channels, and retail partners to ensure successful launches and strong market adoption.

Key Responsibilities

Category & Go-to-Channel Strategy

• Define and execute comprehensive go-to-channel strategies for new hardware products.

• Identify priority markets, channels, and retailers to maximize launch success and conversion.

• Own the full path-to-purchase experience, including sales mechanisms and conversion support.

Product Launch Management

• Lead end-to-end launch execution for new consumer hardware products.

• Partner with cross-functional teams to ensure global launch readiness and on-time delivery.

Performance & Analytics

• Develop, track, and analyze key performance metrics.

• Use sales data, customer feedback, and market research to optimize category performance and inform decisions.

Stakeholder Management

• Collaborate closely with Sales, Marketing, Product, Engineering, and external partners.

• Influence and align stakeholders to drive business growth and revenue expansion.

Budget & Resource Management

• Develop and manage launch budgets with a focus on ROI-driven decisions and effective resource allocation.

Market & Innovation Analysis

• Monitor emerging trends and technologies in consumer hardware and wearables.

• Identify opportunities for innovation, growth, and competitive differentiation.

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or a related field.

• 8+ years of experience in product management, category management, product marketing, sales, or GTM roles.

• Strong background in consumer electronics.

• Proven experience launching products and managing complex, cross-functional initiatives.

• Strong analytical, problem-solving, and data-driven decision-making skills.

• Excellent communication skills with the ability to influence senior stakeholders.

Preferred Qualifications

• Master’s degree in Business, Marketing, Analytics, Data Science, or a related field.

• 10+ years of experience in consumer electronics.

• Experience with 0–1 product launches, especially in consumer hardware, wearables, AR/VR/MR devices.

• Startup or fast-paced, high-growth environment experience.

Must-Have Skills

• Go-to-market and sales strategy experience.

• Strong ownership of timelines, deliverables, and launch execution.

• Cross-functional collaboration and stakeholder management.

• 8+ years of experience in relevant product, marketing, or sales roles.

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 80.00/hr.