Title: Integrated Marketing Manager, Core Dasher Experience
Location: Remote
Project duration: 9 Months Assignment with possibility to extend.
Availability: Up to 45 hours a week (minimum of 40 hours/wk with some overtime as needed)
 
Role Scope:

• You will be supporting Parcels, Client’s newest business on track to do 40M in volume in 2025. Parcel Drivers - called Runners - deliver 40-60 packages over the course of a single route.
• Inbound: [Supply] Support Runner supply forecasting in partnership with Ops and Analytics; execute weekly forecasting read-outs and support deep dives to better understand root causes for growth and decline across Runner cohort populations (New, Active, Lapsed)
• [User Insights] Support the execution of research plans in partnership with UXR, Product, and Ops; synthesize key learnings and audience needs, use them to influence marketing and product strategy
• [Product Influence & Knowledge] Partner with PMM, product, design, strategy and operations, and engineering teams to test, launch, and scale new experience solutions that help drive Runner growth for Pizza offers and Parcel offers.
• Outbound: [GTM] Aid the execution of strategic go-to-market plans to launch products and programs that increase Top Runner volume coverage – such as Rewards & Ratings programs, and improvements to the Runner waitlist experience
• Ensure these plans are run smoothly across a variety of cross functional partners and support measuring success as launch goes on.
• Conduct research to measure Runner sentiment, awareness, and comprehension of these features and help product improve the solution in a V2.
• [Growth & Marketing experimentation] Ideate, align, execute, and measure new product marketing campaigns using in-app, owned, and earned channels to grow product usage of existing features across new and existing users
• Craft messaging and communications to launch experimentation and build upon Runner lifecycle playbooks
• Measure impact and report results of PMM experiments to cross-functional stakeholders with a clear set of recommendations
• Leadership: Own sub-OKRs and effectively report progress against quarterly goals / plans. Make asks/recommendations/escalations to senior manager as needed. Bias for action / autonomy Should be able to work autonomously after onboarding with minimal support.
• Effectively work with core cross functional pods to identify and execute next steps
• Flag appropriate escalations to Sr Integrated Marketing Manager
• Initial projects: Parcels - Work with Ops and CRM teams to develop a Peak Preparedness marketing campaign playbook to effectively acquire and mobilize new and existing Runners ahead of our busiest season of the year – Winter holidays
• Work with the Product and Ops teams to launch and execute a GTM for an external Top Runner program. This launch is focused on introducing Runners to a Rewards tier that gives them improved access to Parcels offers based on their performance on the road
• Mandatories: Experience in a role responsible for developing and piloting new products, especially products growing from 0 >> 1.
• Experience leaning in with Product teams to understand product functionality and restrictions. Experience in a role/team responsible for growing engagement/adoption
• Experience leading and working with insights (conducting research, synthesizing learnings) and using them to map communications plans and influencing product roadmaps
• Experience with product strategy and vision, able to ideate how to scale products 0:1
• Excellent communication skills; a well-rounded, research-driven, passionate marketer Ideal profiles: Seasoned hands-on experience influencing cross functional teams with product development, ideation, & experimentation.
• Proven track record in customer-facing roles leading or assisting with digital marketing or sales campaigns, with a focus on targeting audience and engaging customers across owned and paid channels
• Demonstrated ability to be data-driven and comfortable with experimentation & testing methodologies; SQL experience is a big plus
• Experience in product marketing and/or product operations for consumer tech companies (ex: Lyft, Instacart, Airbnb, etc)
• A builder’s mentality, passionate about technology products that impact millions, and an energizing, effective communicator eager to get into product marketing

 You’re Excited About This Opportunity Because You Are...

• A team player who leads by example. You bring a growth and performance mindset to problems, while also weaving together a knack for storytelling to help make a campaign or product launch successful.
• Key responsibilities: Support the development and execution of go-to-market plans that exceed new & existing feature adoption and satisfaction goals with Runners
• Execute marketing experimentation for new offerings that Runners value and adopt.
• Inform key learnings and develop plans to tackle opportunities for future growth
• Roll up your sleeves to own the success of a campaign or test: writing content, setting up in-app and email campaigns, and bringing together other needed partners to execute your strategies
• Partner with research to support and execute groundbreaking customer research. Use it to provide actionable recommendations that improve our marketing and product strategies
• Join a cross-functional team from Product, Brand, CRM, and Operations on weekly business reviews.
• Report out to leadership on progress and drive recommendations
• Work with teams to analyze and own product metrics, uncovering key opportunities for marketing and iterating on messaging/positioning accordingly

 We’re Excited About You Because You Have....

• A BA 5+ years of professional experience in a marketing or strategy role, within a high-growth and fast-paced environment
• A data-driven mindset and you have some experience working on marketing experimentation
• Ability to flex seamlessly between strategy and execution working internally across a variety of teams Strong project management and leadership skills, ideally in a customer facing role leading or assisting with digital marketing or sales campaigns
• A builder’s mentality, are passionate about technology products that impact millions, and think of yourself as an energizing, effective communicator eager to get into product marketing
• SQL proficiency a big plus

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 100.00/hr.