Job Title: Business Analysis
Duration: 12 Months
Location: Remote (PST hours)
 
Job Description:
Omnichannel/Merchandizing Analyst (70%)

• Digital product analytics
• Define, track, and report on key digital KPIs (ATC, CVR, Shop to CVR, AOV, abandonment, etc.) for both app and web
• Build and maintain automated dashboards to monitor product funnels, customer path to purchase, feature engagement, and merchandizing placements
• Conduct funnel and cohort analyses to uncover drop-off points and recommend tech improvements to team
• Digital customer behavioral analytics
• Segmentation of users to identify high-impact audiences or audiences with specific propensities to products
• Map end-to-end customer journeys across touchpoints to understand contextually how products differ based on customer journey
• Create insights on how merchandizing strategies affect BAU and quantify behavioral changes of those strategies and initiatives
• Omnichannel Experimentation / Testing
• Based on data, provide experimentation suggestions and strategies that would meaningfully improve merchandizing performance on digital
• Create reporting and readouts of launched experiments
• Assist in PVT (production validation testing) on net new features/initiatives that rollout to ensure no bugs or issues exist

 
Ecomm campaign analytics support (30%):

• Own A/B testing analytics performance readouts, which includes creating automated dashboards and decks for internal teams and stakeholders
• Own LTO digital analytics performance and create analytics readouts to support the marketing calendar
• Maintenance and quality assurance of existing dashboards

 

 


At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $40.00/hr.