Job Title: Digital Marketing Manager
Duration: 12 months
Location: Remote
 
Description:
 
This position is in the client’s University organization, which inspires, educates & empowers both client’s customers & employees to unleash the full potential of the client for their companies and careers. The Digital Marketing Manager will be responsible for establishing best in class programs and digital channels for the client’s University, becoming an integral part of building the client’s University brand, driving customer success & revenue through adoption of our training & certification products.
 
Responsibilities

• Assist Sales and Marketing teams to create online sales strategies across all customer segments adding valuable insights and unique point-of-view to reach our target audiences.
• Develop presence in Success Communities and other learning communities to maximize awareness of the client’s University offerings and help drive adoption of Training & Certification products.
• Collaborate with cross-functional team (Creative Services, Corporate Marketing, Sales, Curriculum Development) to deliver world-class marketing programs to our customers.
• Develop targeted online customer acquisitions strategy for all the client’s training products.
• Work with Sales and Marketing on tactical promotion initiatives designed to drive online, direct, and channel sales.
• Manage day-to-day execution of digital demand-generation activities (SEM, SEO, web traffic, conversion, etc.).
• Coordinate company events, webinars, industry event sponsorships, and other campaign programs.
• Manage email marketing, newsletters and customer-retention campaigns.
• Track, test and optimize paid acquisition channels (PPC, retargeting, content syndication, etc.).
• Keep up-to-date with latest digital marketing trends and tools.
• Reporting and analysis of campaigns and lead generation.

 
Requirements

• Online marketing experience in the technology sector and the ability to contribute on both strategic and operational levels -Outstanding communicator with a strong ability to translate complex ideas into creative and compelling campaigns.
• Strong team player with excellent organization and people skills and the ability to set priorities, problem-solve, multi-task and work in a global, dynamic, and rapidly changing environment.
• Experience managing digital and social campaigns and measuring their effectiveness.
• Experience managing vendors and agencies on creative and technology projects.
• Demonstrated knowledge of any of the following is required: Salesforce, Radian6, Drupal, Eloqua, Omniture, Google Analytics, Tableau, Vimeo, Vidyard.

 
Qualifications:
Education: Bachelors degree; MBA Preferred
Years of Experience: 6+ years relevant experience in online marketing
  

About Us: SPECTRAFORCE is one of the fastest-growing workforce solutions firms in the United States. As a diversity-owned business, we place human connection at the heart of everything we do, building strong relationships with both clients and candidates to fill roles successfully. Our teams in North and Central America and India serve more than 150 Fortune clients globally, leveraging custom AI technology to provide direct hire, executive search, nearshoring, offshoring, and project staffing solutions.
 
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.

Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
 
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
 
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer. 


At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $56.00/hr.