Position Title: Manager, Customer Segments (New to Canada)
Duration: 24 months
Working Location: Toronto, Ontario (Hybrid, must work from the office on Tuesdays & Thursdays) 

Job Description:

• Reporting to the Senior Manager, Customer Segments, the Manager is responsible for leading the development and execution of various initiatives that result on the accelerated growth of priority segment, Newcomers to Canada.
• The Customer Segments team is responsible for defining, developing, and executing cross-functional customer strategies that drive personal banking acquisitions and enhance retention.
• You will be required to analyze market, competitor, and customer information to develop compelling value propositions to attract priority segment customers and to nurture deeper customer relationships early on in their journey with the bank. You will also be responsible for the end-to-end execution of key sponsorships and events, partnering with sales teams to ensure a flawless go-to-market approach. At the same time, you will be required to work cross-functionally, on a regular basis, with product, marketing, process & digitization, risk, sales, and analytics to bring the segment’s value proposition to life.

A typical day might include the following:

• Develop compelling value propositions for the segment, keeping customer needs, competitive landscape, and profitability in mind.
• Evaluate and report on competitor group banking programs on an ongoing basis to understand positioning, pricing, strengths, and weaknesses.
• Identify and develop compelling partnerships to help grow the priority segment portfolio and support customers with relevant value adds.
• Execute key events that focus on Newcomers to Canada, working seamlessly with cross-functional teams such as Marketing and Legal and with external partners, the organizer of these events.
• Partner with Marketing, Customer analytics, Customer Care and Sales teams to analyze business and marketing data to identify key drivers, mechanics, and associated dependencies for driving conversion, product adoption, retention, and cross-sell.
• Identify best-in-class customer communication and cross-sell practices to inform the bank and develop a robust segment strategy.
• Effectively translate analytics into meaningful customer insights and actionable recommendations.
• Performance monitoring, including Forecast results from various tactics and advocate for resource prioritization.
• Collaborate with marketing partners to develop content for communication and creative teams to drive the development of communication templates marketing assets to nurture client relationships.
• Drive continued innovation in evolving the segment program.
• Articulate program strategy and communicate results to key stakeholders.

Knowledge, Skills, & Qualifications:

• 3-5 years relevant Strategy, Consulting and/or Product Management roles in banking or Customer-focused industries.
• Experience in the banking industry is an asset.
• Experience in developing and executing customer strategies and value propositions, particularly those that require coordination and project management across the organization with multiple key stakeholders.
• Experience with customer segmentation, customer intelligence, and market research.
• Strong quantitative skills with the ability to analyze issues, consolidate learning to develop strategies, and deploy tactics.
• Ability to impact, influence, and lead diverse and cross-functional groups; experienced change agent.
• Master’s Degree (MBA preferred).

You might also have:

• Excellent relationship development and management skills.
• Ability to prioritize and manage multiple assignments simultaneously.
• Team-oriented, flexible, and collaborative.
• Results-oriented, driven, and self-motivated with a commitment to excellence.
• Advanced PowerPoint and Excel skills.
• Experience running large-scale programs.

 

About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com

Benefits: SPECTRAFORCE offers a Group Registered Retirement Savings Plan (RRSP) Program to all eligible employees. We also offer an Employee Assistance Program (EAP) and an employee discount program, which provides exclusive access to thousands of discounts on travel, entertainment, and more. SPECTRAFORCE offers unpaid leave as well as paid sick leave, paid holidays, and paid vacation as required by law.

Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant based on race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, conviction for an offence for which a pardon has been granted or in respect of which a record suspension has been ordered, or any other prohibited grounds as identified by provincial or territorial law. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation. 


At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $43.33/hr.