Title: Consumer Insights Lead Type: Permanent / Direct-Hire Location: Carrollton, GA (Hybrid)
Job Summary The Lead Analyst, Consumer Insights is responsible for obtaining and translating contractor, distributor, and end-user data into actionable insights that drive product innovation, go-to-market strategy, and business growth within the Electrical Products portfolio. This role serves as the voice of the customer, enabling data-driven decisions across product development, marketing, and commercial execution. This position bridges market research, analytics, and strategy, transforming raw data into clear recommendations that influence product roadmaps, channel strategy, and customer experience.
Key Responsibilities
Design and execute quantitative and qualitative research (surveys, jobsite interviews, field observations, product field testing, VOC programs)
Analyze contractor behavior, buying patterns, and unmet needs across electrical categories
Develop actionable insights on product usage, installation pain points, and productivity drivers
Partner with Product Management and Engineering to embed customer insights into NPI pipeline
Translate insights into product requirements, feature prioritization, and value propositions
Identify whitespace opportunities for new products and adjacent category expansion
Analyze competitor products, channel strategies, and share shifts
Convert complex data into clear, concise insights and recommendations.
Establish best practices for insights methodologies and data integrity
Required Education & Experience
Bachelor's Degree
Specialized Degree: Marketing, Market Research, Business Analytics, Product Management, Engineering, Communications, Psychology, Sociology, or related field
8-11 Years Experience
Field(s) of Expertise: Consumer insights, market research, VOC strategy, product marketing, commercial analytics, or related field supporting industrial, contractor, or manufacturing markets. Consumer research, contractor/distribution channels, commercial or residential construction markets, B2B product insights, or industrial/manufacturing environment, Commercial & Residential Construction
Preferred Education & Experience Master's degree Specialized Degree: Marketing Research, Business Analytics, Market Intelligence, Product Management, Engineering, Psychology, Sociology, or related field 12-14 Years Experience
Certifications/Licenses:
Certifications in Market Research, Data Analytics, Product Management, or VOC methodologies
Pragmatic Institute Certification
Certified Market Research Analyst (CMRA)
Insights Association coursework/certifications
Tableau or Power BI certification
Product Management certification
Spans of Control: Does this role manage team members: No Travel Domestic - up to 50% of time
Applicant Notices & Disclaimers
For information on benefits, equal opportunity employment, and location-specific applicant notices, click here
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws.This position's pay range is $130000.00/Yearly - $140000.00/Yearly.
