Serve as primary liaison to assigned Partner Strategy domains; understand strategic objectives, go-to-market priorities, and route-to-market models to inform digital experience design
Translate business vision into structured page and journey frameworks aligned to partner lifecycle and Portal standards, applying deep knowledge of ServiceNow's product portfolio and solution positioning
Define page hierarchy, structure, and content logic from concept through launch, partnering with Strategy, UX, and Operations to drive aligned execution
Design content structures with metadata, taxonomy, and hierarchy that supports both human navigation and AI agent retrieval
Manage end-to-end page lifecycle including creation, maintenance, deprecation planning, and redirect management
Drive scope clarity, facilitate stakeholder alignment, secure required approvals, and submit production-ready intake requests through established publishing workflows
Proactively identify and escalate risks, blockers, or misalignment early in the process; push back constructively when requests lack clarity or scope exceeds capacity
Conduct proactive content health checks and identify outdated, duplicative, or misaligned content; recommend improvements, consolidation, or retirement
Identify content gaps in partner journeys; interpret analytics signals to prioritize optimization efforts
Design content structures with awareness of AI-driven search, conversational interfaces, and structured data requirements

QUALIFICATIONS & EXPERIENCE

4-6+ years of experience in digital content strategy, web experience management, information architecture, or related field
Deep familiarity with ServiceNow's product portfolio, solution value propositions, and partner program structure
Experience operating within enterprise CMS environments (AEM preferred) and familiarity with publishing workflows
Strong understanding of information architecture principles (hierarchy, navigation logic, taxonomy alignment, journey design)
Understanding of SaaS business models, go-to-market motions, and partner ecosystem dynamics
Strong written and verbal communication skills; able to distill complex strategy into clear digital frameworks
Proven stakeholder management skills in matrixed environments; able to influence constructively and navigate organizational complexity
Proactive content stewardship mindset—identifies gaps, risks, and optimization opportunities independently
Ability to operate under ambiguity and manage multiple concurrent initiatives with competing priorities
Comfortable working in an AI-evolving landscape and understanding how structured content supports search and agent-based experiences