The Wholesale Account Specialist plays a crucial role in expanding the network and enhancing the relationships between independent repair facilities and client and Audi Dealers.
This position focuses on three main areas: identifying and contacting new shop accounts, promoting the adoption of key software tools, and engaging Dealers in program initiatives.
Target accounts include mechanical independent repair facilities and collision body shops, to integrate these shops with client and Audi Dealers.
The specialist’s efforts will drive the adoption key electronic parts ordering (EPO) platforms - CollisionLink, OPSTrax, CCC, and RepairLink, streamlining the parts ordering process and enhancing collaboration between Dealers and shops.
Additionally, the role involves coaching Dealers to optimize software order response times and improve conversion rates.
Role Responsibilities: List essential functions in order of importance; include percentage of time spent performing each function (total should equal 100%). New Shop Account Outreach (40%)
Cold Calling Shops: Actively visit independent body and mechanical repair shops to form parts ordering relationships with client and Audi Dealers.
Identify Key Personnel: Identify and connect with the shop personnel responsible for parts ordering to ensure smooth communication and relationship-building.
Facilitate Introductions: Facilitate live introductions between new shop customers and dealership Parts Managers and wholesale teams to build and improve direct relationships.
Confirm Orders: Work with dealership wholesale teams to confirm and manage live customer orders through the relevant software.
Update CRM Profiles: Regularly update customer profiles in the Wholesale CRM system to enhance email capture rates and improve the effectiveness of marketing campaigns.
Document Visits: Meticulously document all account visits and interactions in the Dealer CRM database to assist with Dealer account maintenance and ROI tracking.
Shop Software Adoption (40%)
Identify Non-Users: Identify shops that are not currently using CollisionLink, OPS, CCC, or RepairLink EPO platforms to target them for adoption initiatives.
Promote Collaboration: Persuade independent shops to collaborate with local authorized client and Audi Dealerships by highlighting the features and benefits of the ordering platforms.
Provide Support: Offer hands-on support to independent shops, assisting with EPO platform sign-up, installation, integration, and usage, as well as guiding them through the parts ordering process.
Manage Issues: Actively manage and escalate any issues shops encounter with platform providers, ensuring they receive timely and effective support.
Dealer Program Engagement (20%)
Field Coordination: Liaise with Wholesale Parts Specialist for each Dealer contact.
Market Kickoff Participation: Participate in market kickoff events for shop visits, working closely with Dealers to introduce new accounts and platform adoption plans.
Share Plans and Schedules: Develop and share detailed shop contact target plans and schedules for new account outreach and software adoption with Dealers and Client teams
Review Sales Data: Regularly review Dealer sales data to verify EPO platform adoption and identify areas for improvement.
Coaching Dealers: Coach Dealers on best practices for responding to orders promptly and increasing conversion rates, ensuring they maximize the benefits of the platforms.
Escalate Opportunities: Identify and escalate Dealer opportunities to Dealer Management and Field Teams for additional support and development.
Qualifications (Skills & Experiences & Education) Years of Experience:
Minimum years of experience needed
5+ years of experience in a relevant role within the automotive or wholesale industry is required.
Education Required
Bachelor’s Degree
Desired
Master Degree in Business Management or Marketing
Skills:
General skills needed to perform the job
Communication skills – interpersonal, presentation and written
Ability to integrate people and system process
Influencing and negotiation skills
Problem solving
Specialized Skills:
Knowledge or certifications unique to this role
Required
Experience in wholesale parts sales
Sales experience / sales acumen
Understanding of US automotive aftermarket
Desired
Experience in directing sales multiple channels
Knowledge of Aftermarket or OEM sales and supply environment
Wholesale (Field) automotive experience
Parts, accessory, & service marketing experience
Retail/Parts Manager Experience
Proficient in current Dealer DMS systems data and Office applications.
Work Flexibility:
Physical requirements, travel requirements, work schedule, etc.
Must be willing to travel up to 95%. Travel within set regional areas within the US.
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation. At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $60.87/hr.
