Web Content Designer


Hartford, Connecticut

2 days ago

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Job Description

Web Content Designer
Hartford, CT 06106 (Remote)
12 Months

Specific Services Required:
Website Content Writing – At least 3 years of measurable experience in the following:
•   Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications 
•   Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
•    Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
•    Aligning content with business goals, stakeholder objectives, and user needs
•    Inventorying and auditing of content on a local or enterprise level
•    Copywriting – a high proficiency in writing for real people and motivating them to action
•    Conducting in-depth research on industry-related topics to develop original content and optimize current content
•    Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
•    Editing content and proofreading material for errors and inconsistencies

SEO and analytics – At least 3 years of experience with the following:
•    Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
•    Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives 
•    Developing high-impact KPIs and tracking the measurable success of content
•    Using customer research and site analytics to prove that content is meeting user needs

Content Lifecycle Governance – At least 3 years of experience and use cases with the following:
•    Defining customers’ needs and identifying content gaps that prevent successful digital experiences
•    Optimizing and categorizing content to align with a service-oriented information architecture
•    Working with subject matter experts to write clear text in plain language that achieves defined goals
•    Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with
State Content Guidelines
•    Structuring content in ways that customers are used to, and knowing the difference between features and benefits
•    Setting up governance models that support the maintenance of content after publishing

Required Skills and Experience:•   
Proficient in Sitecore 10.2
•    Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
•    3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
•    Proficient in Digital content standards and plain language guidelines
•    Experience with chatbots, search consoles, and helpdesk services
•    Proficiency with content tools, especially development, inventory/auditing, and SEO tools
•    A portfolio of published online content
•    Industry certification in a field-related discipline
•    1 year of experience using customer relationship management platforms such as Salesforce
•    1 year of experience using Google Analytics (preferable GA4)
•    1 year of experience using data dashboard software like Power Bi  

About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.

Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation. 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $60.00/hr.