Job Description Seeking a skilled and efficient web writer to help us organize existing and write original content for our healthcare websites. A background in SEO as well as healthcare or science is a plus. This role reports in to the website strategy team and will be actively supporting a significant website rebuild.
Core Responsibilities
Partner with the information architect and SEO strategist roles to determine the content strategy for each section of the website.
Listen to and meet w/ internal marketing and operational stakeholders to understand their needs.
Perform secondary research on the scientific topics to best understand customer needs.
Review existing copy on the sites today to determine what can be kept and what needs to be rewritten.
Write the content, ensuring we are staying on-brand and utilizing current SEO practices.
Partner with the UI/UX designers to adjust copy, as needed, to fit within layout constraints.
Note: You will not need to post, layout the content, or copyedit as we have other roles who will be helping with those tasks.
Website Content The actual website content will include a number of scientific topics including, but not limited to
Specialties, diseases, and conditions and their relevant testing
Treatment methods and modalities such as cell and gene therapies, biomarkers, biologics, and vaccines, etc.
Scientific and laboratory testing disciplines such as pathology, toxicology, chemistry and biology, etc.
Initially, we will be focused on rebuilding the B2B content on the sites for these core audiences:
Healthcare providers and their hospital/healthcare systems as well as insurance/health plan providers
Scientific researchers from pharma or academia, looking to develop a new therapeutic or drug
Knowledge and Skills You’ll be a good fit for this role if you . . .
Understand, grasp and can organize a complex portfolio of research and lab testing services for different audiences
Enjoy helping different internal departments come together from across the organization to generate a shared portfolio and web experience by topic
Write web copy, quickly and efficiently
Understand and know how to use web writing principles like cutting and chunking to create rich and scannable web experiences
Understand how to organize a web page’s content structure to get the most from search engines
Know how to seamlessly blend valuable and meaningful content with brand messaging
Love science or enjoy researching topics you might not know about
Enjoy playing with words to help others on their healthcare journey
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation. At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $42.90/hr.
