Senior Marketing Automation Manager

Title: Senior Marketing Automation Manager
Location: Pleasanton, CA - 50% onsite
Duration: 9 Months

About the Team

We are a team of analytical thinkers and technical architects who power our global marketing engine. We don’t just manage tools; we build the scalable systems that connect Marketing to Sales. Our mission is to transform complex technical requirements into seamless, user-friendly workflows. We are committed to building a world-class, AI-ready infrastructure that empowers our marketers to reach their full potential.

About the Role

Do you enjoy bringing clarity to complex systems? We are looking for a Senior Marketing Automation Manager for a contract engagement to help us evolve our core marketing tech stack.

In this role, you will be a key technical contributor to our Marketo foundation, helping to ensure our systems are robust and our processes are clearly documented. A primary focus of this contract will be executing the migration of our Marketo inventory from our legacy instance to a new environment, ensuring data integrity and monitoring performance throughout the transition. This role is a blend of hands-on execution, system design, and team enablement.

Key Responsibilities

• Migration Execution & Inventory Management: Lead the technical transfer of Marketo programs, assets, and logic from the legacy instance to the new foundation.
• Instance Monitoring: Actively monitor the "cutover" period between the old and new instances to ensure 100% campaign continuity and zero lead leakage.
• Platform Optimization: Maintain, optimize, and scale our core Marketo instance and foundational marketing automation infrastructure.
• Documentation: Own the creation, maintenance, and delivery of clear, comprehensive documentation for marketing operations processes and platforms.
• AI Foundations: Help us build the foundation for AI orchestration by identifying and implementing AI-driven features that improve automation efficiency and operational workflows.
• Cross-Functional Collaboration: Collaborate with teams across marketing, sales, and MarTech to make sure our systems talk to each other and support real business needs.
• Troubleshooting: Resolve issues related to marketing automation and lead management to ensure accurate campaign execution and tracking.
• Efficiency Gains: Identify opportunities for automation and efficiency gains in marketing operations.

About You

Minimum Qualifications

• Experience: 10+ years in Marketing Automation or Operations, with a background in managing enterprise-scale Marketo instances.
• Technical Mastery: Deep knowledge of Marketo and Salesforce, specifically regarding system architecture and its business impact.
• Migration Expertise: Proven experience mapping data schemas and executing complex system migrations.
• Curiosity for AI: A passion for AI in MarTech and an interest in implementing AI functionalities to drive efficiency.
• Communication Skills: An ability to translate technical "puzzles" into simple, actionable guides for your teammates.
• Problem-Solving Skills: A high attention to detail and a passion for building solutions that are "built to last".
• Environment: Comfortable working in a fast-paced, cross-functional environment.

Preferred Qualifications

• Background in managing marketing tech stacks within a complex or global organization.
• Familiarity with lead scoring and routing models.
• Experience with Adobe Journey Optimizer B2B, Adobe Real-Time CDP, and other Adobe marketing technologies.
• Project management experience or certification.

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 94.41/hr.