Job Title: SEM Program Manager Location: Culver City CA 90232 Hybrid Schedule (Tuesday, Wed, Thursday) Onsite Duration: 12 Months
Summary
The people here at don’t just create products — we build the kind of wonder that’s revolutionized entire industries. It’s the diversity of our people and their ideas that encourages the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Client and help us leave the world better than we found it. Client Retail is looking for an expert search engine marketing professional to join our WW team of digital marketers. The successful candidate will help manage the Paid Search Marketing program, with a focus on our Paid Search and Shopping programs across the Americas (US, Canada, Latin America). Our team is responsible for driving sales of all of the iconic products available in our stores, as well as driving awareness around retail’s programs and value propositions across the region. The position requires a hands-on, get-the-job-done, attitude. You understand Search Marketing standard methodologies and can conceive, plan, and deliver complex projects that drive the business forward. You understand that our paid search presence is a critical extension of Client’s marketing - and need to be at the same level of quality as how we design our products. And you’re great at establishing relationships with key partners across the Client organization.
Responsibilities
Hands-on management of Americas search engine marketing program, from planning to tactical execution.
Sets up, launches, tracks and scales campaigns on Google and Bing including text and Google shopping (PLA) ads.
Tracks cost, demand and revenue performance against weekly and quarterly goals, and optimizes to improve value based on performance
Stays ahead of the latest developments in the search engines, digital marketing landscape, and industry tools.
Evaluates opportunities against financial goals and brand fit, testing as appropriate.
Recommend and execute on new tests and beta opportunities
Provides analytical support with our Data Sciences team on campaign performance
Skills
Strong hands-on experience with search engine marketing, bid management systems
Strong direct response marketing experience, being able to demonstrate ways to optimize to achieve a balance between revenue and cost goals.
Problem solver. Ability to find areas of opportunity by looking at data, and also to tell stories based on results in the data.
Experience with account re-organization and full understanding of how to best segment keywords, match types and audiences.
Knowledge and experience managing Google Shopping/Product Listing Ads preferred
Data driven and passionately analytical, Excel power user
Comfortable with ambiguity, and able to work well independently as well as part of a cohesive, high performing team
Highly motivated with ability to thrive in a fluid, demanding, fast-paced environment
Attention to detail with strong organizational and time management /prioritization skills
Qualifications
5+ years experience in Paid Search performance marketing programs
Experience managing and optimizing product feeds highly preferred
Outstanding verbal and written communications
Experience working with a global brand preferred
Google AdWords certification and experience with Bing Ads preferred
Marin (preferred), Adobe, Doubleclick or Kenshoo bid management system experience - Bid Management Platforms
Spanish, Portuguese or French language skills not required but would be advantageous
Education
Bachelor’s Degree Required
Note: The Company is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAhr@spectraforce.com.
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $65.65/hr.
