Position Title: Manager, Customer Segments (Events & Partnerships) Duration: 12 months, Extension/ Conversion Possible Work Location: Toronto, ON, CA, M5G 3C2 Hybrid: Must work from office on Tuesdays & Thursdays & alternate Fridays)
Description: We're looking for a strategic, relationship-driven leader to accelerate growth across our priority segments through youth and student partnerships and newcomer community engagement events and experiences. In this role, you will develop and execute campus partnerships and event strategies that strengthen our presence within youth, student and newcomer communities, driving customer acquisition, engagement, and long-term loyalty.
What You’ll Do
Build and manage strategic relationships with post-secondary institutions, student associations, international student offices, and newcomer ecosystem partners.
Develop and execute partnership initiatives across campus, community, and digital channels to drive acquisition, engagement, and retention among youth, student, and newcomer segments.
Oversee segment level sponsorships, co-branded activations, and community engagement events that enhance brand visibility and deliver meaningful customer experiences.
Collaborate cross-functionally with Marketing, Product, Legal, Compliance and Branch teams to deliver integrated, compliant experiences
Identify and evaluate new growth opportunities through emerging partnerships, channels, and community networks.
Leverage performance insights, market intelligence, and competitive analysis to optimize segment strategies and partnership investments.
Develop business cases, partnership proposals, and executive recommendations to support strategic decision-making.
Manage partnership operations, including onboarding, contracts, budgets, payments, and expense tracking.
Deliver targeted marketing campaigns and stakeholder presentations, collaborating with senior external partners and utilizing compelling storytelling to drive impact.
What You Bring
Minimum 5 years of experience in strategy, partnerships, consulting, or business development
Proven ability to build and scale external partnerships that drive measurable growth
Experience or understanding of youth, student, and newcomer segments, including differences between domestic and international student needs
Strong stakeholder management and influencing skills across internal and external environments
Analytical mindset with the ability to translate insights into actionable strategies
Highly organized, adaptable, and comfortable managing multiple priorities in a fast-paced environment
Risk-aware mindset / applying sound risk judgement in business decision-making
Nice to Have
Experience working with post-secondary institutions, youth ecosystems, or community organizations
Background in banking, financial services, or customer growth environments
Applicant Notices & Disclaimers
For information on benefits, equal opportunity employment, and location-specific applicant notices, click here
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws.The pay rate for this position is C$40.77/hr.
