Title: Marketing Project Manager Duration: 18 Months Location: Irwindale, CA, 91702 - This is a hybrid role - need to be onsite two days per week on Weds & Thurs
Notes: This is not a developer, just general SFMC experience on drip campaigns. The manager has developers and agencies to manage the execution. The role is primarily project management of SFMC email campaigns.
What are they trying to automate? Planning a marketing automation campaigns (automated email campaigns) is a standard practice within the industry. This candidate will not do the programming and coding, but they must know how to plan the strategy around a marketing automation campaign.
Is this person going to be managing campaigns end to end or just purely focused on developing marketing communication plans? Both.
What are the top 3 must-have requirements? Marketing / agency experience. Must understand how to execute a marketing campaign end-to-end working with an agency. Flexible – our processes are not easy and some what antiquated.
Day-to-Day Responsibilities:
Utilizes technical skills and marketing expertise to develop, implement, and optimize automated marketing program campaigns and collects marketing requirements from stakeholders and convert them into technical requirements for IT groups. This is based on the existing capabilities of clients marketing technologies.
Oversees project management execution for marketing communications activities including campaigns and content that supports the customers journey and aligns to the selling process
Oversees the development of marketing communications campaigns by understanding media coverage and industry trends and developing fresh story ideas to propel clients forward
Manages and supervises campaigns, ensuring that they are executed within the guided framework and that the campaign complies with the organisations marketing plans and objectives
Monitors key metrics to measure the effectiveness of our communications efforts and to make data-driven decisions to improve our strategy
Shapes and oversees strategic marketing communication plans, including developing plans in line with other business initiatives, communicating plans internally and securing leadership approvals
Review analytics and customer feedback to proactively identify and improve the experiences and satisfaction of our customers
Working in collaboration with product or program owners, responsible for all aspects of strategic campaign development, measurement and execution of client’s marketing, digital and customer lifecycle nurture programs
A material job duty of all positions within the Company is ensuring the protection of all its physical, financial and cybersecurity assets, and properly accessing and managing private customer data, proprietary information, confidential medical records, and other types of highly sensitive information and data with the highest standards of conduct and integrity.
Required Skills: Seven or more years of experience in marketing, advertising or communications.
Desired Skills:
Bachelor’s Degree or higher in Marketing, Business, Communications or related field.
Experience implementing automated offer management using Salesforce Marketing Cloud or equivalent enterprise-grade multi-channel marketing hub.
Vendor management experience.
Experience with multi-channel marketing strategy and planning (media, banner, radio, etc) driven by sophisticated analytics and data modeling.
Utility or other highly regulated industry experience.
Experience with enterprise marketing software – Salesforce Marketing Cloud, HubSpot, Marketo, Adobe Exp. or Cloud.
Ability to work independently and in fast paced environment
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $53.00/daily.
