Title: Marketing Technology Program Manager
Duration: 7+ Months
Location: US Remote
Client is seeking a Marketing Technology Program Manager to support its Global Business Marketing organization. This role will lead initiatives related to events platforms and experimentation, collaborating with cross-functional stakeholders across marketing, engineering, operations, data science, policy, privacy, and legal. The ideal candidate will be detail-oriented, analytical, and adaptable, with strong communication skills and the ability to manage complex projects in a fast-paced global environment.
Scaled Experimentation: Develop and execute experimentation strategies to optimize marketing technology platforms and processes.
Budget Planning & Management: Oversee budgets for martech initiatives, ensuring efficient resource allocation and financial accountability.
Event Tooling Integrations: Facilitate event tooling integrations into the broader martech stack.
Cross-Functional Collaboration: Partner with marketing, engineering, operations, data science, policy, privacy, and legal teams to assess new initiatives and improve existing platforms.
Project Assessment: Review and support projects related to events, martech integrations, and experimentation.
Enablement & Training: Create and deliver enablement materials and training for data science and marketing teams to drive adoption of new tools and processes.
Events Infrastructure: Support event platforms and integrations within the martech ecosystem.
Infrastructure Building: Collaborate with XFN partners to build and enhance infrastructure supporting marketing and data science teams.
Must-Have Hard Skills
Strong quantitative and detail orientation – data analysis and project accuracy.
Knowledge of digital marketing and measurement.
Experimentation knowledge and implementation (designing, executing, analyzing).
Good-to-Have Skills
Event management experience (virtual, hybrid, in-person) with self-service technology.
Accounting experience for budget management.
Additional Skills
Strong collaboration and communication skills.
Ability to work effectively in fast-paced, global environments.
Bachelor’s degree in Marketing, Mathematics, TAM, TPM, or related field.