Job Description Client seeks a product marketer who is knowledgeable and passionate about the retail industry and building advertising products for retail businesses. The ideal candidate will have experience with, and strong opinions on, digital advertising strategy, with a deep understanding of the retail industry competitive landscape, trends, and business models. She or he must have experience effectively collaborating with cross-functional teams to drive results, and developing and executing against global launch plans to bring marketplace products to market. Excellent analytical and communication skills and comfort with ambiguity are a must.
Responsibilities:
Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering
Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market
Plan and lead cross-functional efforts to drive successful product GTM for businesses, globally
Demonstrate a strong understanding of the broader client ecosystem and competitive landscape to develop strategic product feedback and positioning
Define and manage comprehensive go-to-market strategy and plan including positioning, policy, launch strategy, PR
Partner effectively with Product Management and outbound marketing to lead world-class product marketing communications for new business products
Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created
Drive product adoption and usage rates by supporting market facing programs and effective product launch support
Min Qualifications:
Quantitative analytical experience or coursework
Experience synthesizing analysis and communicating concepts
Experience collaborating with cross-functional teams to drive results
Permanent U.S. work authorization as company sponsorship is not available
Strong history of autonomy, fast ramp and executional excellence
Preferred Qualifications:
MBA degree
Experience in a start-up environment or experience in digital marketing
Experience working in a product marketing capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)
Must-Have Skills
Prefer former product marketer employees or contractors. Would also accept less experience for the right candidate.
Has networks in monetization, Understands retail media networks, knowledge of monetization
Has experience with digital advertising (catalog-based automation solutions (dynamic ads)
Nice-to-Have Skills
Experience in a start-up environment or experience in digital marketing
Experience working in a product marketing capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)
Strong history of autonomy, fast ramp and executional excellence
CWAM is NOT targeting/disqualifiers
Entry-level or unfamiliar with Meta
Related Job Titles/Skill Sets to look for on resumes
BPM
Years of Experience
8-10
Degrees/Certifications
MBA preferred
What are some difficulties or challenges that the candidate should be aware they may face in the role and need to be able to handle to be successful?
Very fast-paced environment
What makes this role interesting?
Ability to collaborate with cross-functional teams
Value Added/Experience Gained
Interview Process & Next Steps
Timeline expectation on manager review of candidates
Mid-week next week
Rounds/Type of Interviews/are you going to have a team reviewing or part of the interviews
1 interview
Interview Duration
30-45 mins
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $100.00/hr.
