Requirements: • 5+ years of experience in Paid Search execution and management • Strong analytical skills with an ability to derive actionable insights from data • Advanced Excel skills with ability to create pivot tables and perform v-lookup • Google Ads • Bing • SA360
What are the top 3-5 skills, experience or education required for this position: 1. Bachelor’s degree in marketing business or related field 2. 4+ years of experience in Paid Search Campaign management 3. Deeply versed in planning, buying, and optimizing in Search platforms 4. Proficiency in Google Ads, Bing Ads, SA360 and Campaign Manager, Excel and Power Point 5. Strong analytical skills
Summary: Digital Media Optimization Team is looking for a results-driven individual who will oversee the Paid search accounts managed by our agency partners. The Paid Search Specialist is a hands-on SEM expert that will be responsible for analyzing data and developing strategic optimizations and recommendations within Paid Search platforms. The ideal candidate will have a proven track-record showcasing their ability to successfully take ideas from inception to completion. In this role, you use your expertise to help increase overall revenue and ROI of paid advertising.
Primary Responsibilities • Act as Paid Search subject matter expert by driving continued innovation and industry best practices for brands • Monitor and analyze campaign performance, provide insights and strategic recommendations based on campaign results. • Perform ongoing paid keyword discovery, expansion and provide optimization opportunities • Monitor bid adjustments and optimal spend across different channels and keywords. • Prepare monthly reports, identify issues and provide insights and recommendations to enhance Paid Search tactics • Build and maintain strong external relationships with agency partners, vendors and internal cross functional teams • Stay current on industry updates, tools, trends and findings. Incorporate those learnings and new opportunities where possible.
Education/Experience Required • Bachelor’s degree in Marketing, Business, or a related field • 4+ years of experience in paid search campaign management
Essential Skills and Qualifications: • Deeply versed in planning, buying, and optimizing in Search platforms. • Ability to prioritize high volume of work across all the business functions to focus on delivery and driving measurable impact Proficiency in Google Ads, Bing Ads, SA360 and Campaign Manager • Strong analytical skills with an ability to derive actionable insights from data. • Excellent communication skills, both verbal and written with an ability to make the complex simple • Advanced Excel skills with ability to create pivot tables and perform v-lookups • Ability to work in a fast-paced, dynamic environment. • Organizational and time management skills • Ability to work independently • Pharma or healthcare experience is a plus • Google Ads and SA360 certification • Intermediate knowledge of MS Office (Word, Excel and PowerPoint)
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation. At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $48.25/hr.
