Title: Marketing Manager V Duration: 4+ Months Location: Menlo Park, CA 94025
The client is seeking an experienced Integrated Growth Marketing Manager to drive growth for their paid messaging products. In this role, you will develop and execute tailored integrated marketing campaigns across channels, collaborate with cross-functional teams, and identify growth opportunities to maximize the impact of marketing initiatives.
Responsibilities:
Develop and implement integrated marketing campaigns to drive account-level growth for paid messaging products.
Identify opportunities to seamlessly integrate marketing messages into existing programs for current clients, ensuring alignment with broader company goals.
Create customized and scaled marketing messages education & growth programs for large and medium-sized businesses in line with sales segments and GTM priorities (e.g., verticals, best practices).
Design an onboarding program and educational materials to help users get the most value from our product and encourage them to send their first message.
Implement customer and client marketing segmentation to deliver targeted messaging for the highest opportunities closely aligned with sales segmentation and GTM prioritization.
Collaborate with scaled solutions and BPM to develop in-product education within Ads Manager and Client APIs (TBD), including step-by-step guides within the product interface to assist customers in setting up and using WABA via the API.
Develop and execute a holistic growth marketing strategy for paid messaging products, aligned with business goals and the evolving product roadmap.
Work closely with PMMs to integrate product positioning, messaging, and customer insights into growth plans.
Optimize conversion funnels and user journeys to maximize the impact of marketing initiatives.
Partner with PMMs to align conversion optimization strategies with product updates and enhancements.
Identify growth opportunities, market trends, and competitive insights to inform strategic decisions.
Qualifications:
Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.
10+ years of experience in marketing, preferably with a focus on technology or strategic consulting.
Proven track record in driving growth for emerging products.
Strong project management skills, with the ability to manage multiple projects simultaneously, set and meet deadlines, allocate resources effectively, and deliver projects on time and within budget.
Experience working with email marketing, product, and creative teams.
Data-driven mindset, with experience using analytics tools to inform marketing strategies.
Excellent communication and presentation skills.
Note: The Company is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAhr@spectraforce.com.
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation. At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $63.15/hr.
