You will be responsible for executing global campaigns for the client, including strategic, tactical, and budget recommendations, audience targeting, and uncovering new and innovative channels. This person will be held to high marketing standards including clear communication, slides, and articulation of goals. They will need to be able to present and feel comfortable in high-visibility situations. This individual will work cross-functionally with our creative, content, technical product marketing, international, events, and go-to-market teams.
Responsibilities:
Help activate demand generation campaigns across channels including display, content syndication, paid social, email marketing, webinars, and audience targeting, as well as helping to test and experiment new and innovative go-to-market tactics.
Work with cross-functional teams (PMMs, Media Lab, Creative, Field, web, Localization, Content, International, etc) to plan and coordinate project resources, monitor progress/timelines, maintain project documentation, and keep stakeholders informed the entire way.
Support new processes implementation that align with the global campaign planning process and timelines (i.g. Support the development and management of International campaigns and content repository).
Track performance of activations to provide data-backed insights to optimize programs, and find new opportunity areas.
Measure, analyze, and report on the impact of campaign and demand activities on sales pipeline, revenue and demand funnel velocity.
Identify new and innovative channels and promotional tactics.
Work with a global mindset to help our regional teams execute campaigns internationally.
Support the localization needs of the regional teams and work with the client leadership on refining the new client’s processes and advocate for client-specific requirements
Gather and prepare insights via presentations that show findings from initiatives to management and to the broader organization. Track key deadlines and ensure that our client is organized to meet
Preferred Qualifications:
5 + years of demand generation and campaign creation experience, preferably in B2B
Strong strategic, creative, and analytical mindset to create and optimize engaging and empathetic campaigns that resonate with Commerce audiences
A passion for reporting results and an understanding of how to present the data in a way that makes sense combined with the ability to draw strategic business insights.
Self-motivated, comfortable with ambiguity, and thrives in a fast-paced environment, with organizational skills to execute multiple projects with tight deadlines effectively
Strong communication, writing, and presentation skills and ability to work well cross-functionally
Experienced in using Salesforce, Tableau, and Google (Slides, Docs, Sheets, Analytics)
Knowledge of the client’s products and the ecosystem
Notice to California Applicants: SPECTRAFORCE® is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $53.25/hr.
