Marketing Manager III

Spectraforce

Boston, Massachusetts


a month ago

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Marketing Manager III
Spectraforce
Boston, Massachusetts

a month ago

Job Description

As a Senior Product Marketing Manager for Edge Computing and Hybrid Cloud Storage, you will have the opportunity to define and drive the marketing strategy for a broad range of storage solutions for edge computing and hybrid cloud. You will be creating the most compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive customer engagement and service adoption. You will also work with the engineering teams to shape the product vision and prioritize features. You will get to work on a rapidly growing business and have a big impact every day. Drive marketing programs to build hybrid storage, and data migration brand awareness and adoption, including providing sales team with collateral and tools Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns and improve performance Work effectively across organizational boundaries to define, manage, and prioritize work Own the development of value propositions and gotomarket strategies for AWS Edge Computing and Hybrid Cloud Storage solutions Work with engineering teams to distill key functionality and benefits into product marketing messages Craft develop compelling audiencespecific messages, content and tools presentations, whitepapers, infographics, webinars, customer success stories, product videos, and how to guides etc. Develop and execute on product marketing activities that reach target audiences effectively Drive successful service launches inclusive of customer benefit messaging and positioning Own web strategy and AWS owned marketing channels including social, onnetwork promotion, events, and emails Work effectively across AWS with groups such as engineering, digital marketing, sales, business development, and evangelists to achieve business goals.

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