Title: Marketing Manager Location: 100% Remote - has to be PST timezone Duration: 5+ Months Assignment
Summary: As Senior Associate, CRM Marketing you will be responsible for communications and programs to increase retention and engagement of our customers across email, SMS, push notifications and in-app messaging. You will be responsible for intaking and processing strategic priorities communicated by in-country international marketers (Canada and Australia), and then liaising with central US teams to implement proven experiments across global markets to meet stated international business objectives.
We are looking to bring on a strategic, solution-oriented, and creative retention marketer to focus on launching and iterating on CRM programs. As Senior Associate, Consumer Retention, New Verticals you will be responsible for communications and programs to drive growth and retention for emerging lines of business (New Verticals) across email, push notifications and in-app messaging. The ideal candidate is able to think big picture and ideate on the Consumer lifecycle in one moment, and seamlessly transition into the weeds of campaign execution and reporting in the next. They have experience building consensus with cross-functional teams, building trusted relationships with cross functional partners, and excel at making data-informed decisions to accomplish campaign and business objectives. Key areas of support include: creating and maintaining campaigns and workflow strategy for New Vertical efforts, including offer, cadence, and audience testing; analyzing the impact of initiatives on key business metrics like order rate rate and revenue; creative ideation & iteration, including creative optimization with the help of internal creative resources; consulting and overseeing strategy for various Cx workstreams. In this role, you will collaborate with all parts of the business (strategy & operations, brand, product marketing, analytics) and with our Retention team to create and execute strategies that engage and retain active customers on emerging lines of business at Client.
What You’ll Do
Work to support new business lines and expansion opportunities through thoughtful, strategic, multi-channel CRM strategies.
Manage end-to-end development and execution of multi-channel campaigns (email, push, in-app) messaging that includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders.
Set-up and monitor complex journeys, triggers and automations with static and dynamic content.
Be responsible for tracking your initiatives, reporting progress out to team proactively and identifying next steps from campaign learnings
Establish a strong working relationship with cross functional stakeholders in our Product, Marketing Operations, Analytics and Strategy teams.
Analyze campaign results, develop benchmarks, and create and share regular performance reports
Qualifications
3+ years experience in customer retention, email, or growth marketing
In-depth understanding of ESP/Marketing Automation platforms (ie Braze, Iterable, ExactTarget, Salesforce Marketing Cloud, Responsys) and experiencing deploying complex CRM programs
Experienced with data analysis, targeting and program measurement (preference for SQL proficiency)
Results-oriented with an exceptional track record of developing profitable retention or cross-channel marketing programs and exceeding performance targets
Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives
Strong analytical skills; able to create data-driven marketing campaigns end-to-end
Strong stakeholder management and interpersonal skills
Hands-on experience with CRM technology, segmentation tools, and complex data structures and systems
Familiarity with data visualization platforms such as Tableau, Looker, Periscope, etc.
Extremely organized, dependable, self-motivated & ability to multi-task
Bachelor’s degree or equivalent experience
Note: The Company is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAhr@spectraforce.com.
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $50.00/monthly.
