Marketing Data Analyst

Role Title: Marketing Data Analyst
Line of Business: Canadian P&BB Marketing
Contract duration: 6 months (Possible extension)
Working hours: 9am-5pm EST
Location: 33 Dundas West, Toronto ON - 3x in office/week, subject to change

Role Mandate:
This role provides support to marketing partners through analytics (reporting, modelling, deep dives etc.) serving the US and Canada.

Team Structure:
This role will be mostly independent work, but they will be on a mid-sized team of 8-10 peers.

Role Responsibilities:
- Gather and consolidate data from multiple sources (CRM, web analytics, social media, email platforms, paid media).
- Segment audiences and identify trends in customer behavior to support targeted marketing strategies.
- Work closely with marketing, sales, and product teams to align data insights with business objectives.
- Use statistical techniques to predict campaign outcomes and budget allocation effectiveness.
- Analyze campaign performance and provide recommendations for optimization.
- Data discovery
- Building technical specification documents for Journey development
- Journey reporting via dashboards
- Understanding business requirements for translation into technical requirements

Must Have Skills:
- 2+ yr of technical experience for both SQL and PowerBI
- 1+ yr of Salesforce Marketing Cloud experience (SFMC)
- Technical bachelor’s degree
- Marketing campaign experience
- Written/verbal communication skills

Nice to Have Skills:
- Previous marketing analyst experience
- Former FI experience 

Interviews:
1 or 2 rounds for 1 hr over teams with the HM and colleague, including a technical test. Please prepare a technical portfolio for the interview if you have one. 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 55.00/hr.