Working closely with Product Marketing counterparts, the Campaign Marketing Manager is responsible for identifying goals and objectives, architecting marketing strategies and then conceptualizing integrated campaigns to generate market demand to exceed annual pipeline goals.
Understand how to interpret and apply various campaign approaches based on the goal, objective and audience: new contact acquisition, upsell/cross-sell and install base.
Team up with other marketing functions which contribute to the success of campaign activities (such as Field Marketing, Solutions Marketing Teams, Marketing Operations, Web, Events, Media, etc.)
Ensure that campaigns are executed within budget guidelines and/or resources and assist in making critical budget balancing recommendations to ensure overall campaign effectiveness. Manage the execution, launch timelines and measurement of campaigns and tactics.
Stay on the cutting edge of marketing best practices by researching the latest trends and gathering new ideas from industry analysts and experts, vendors/agencies, and peers/competitors.
Required Qualifications/Skills
Bachelor´s Degree in Business, Marketing, or other related field with 3+ years B2B campaign marketing experience, ideally with a technology vendor (security a plus).
Proven experience with integrated marketing campaign planning, working with multiple internal and external stakeholders (product, sales, field marketing, agencies, channel).
History of developing and executing demand generation and pipeline-building marketing campaigns (including digital, direct marketing, events, etc.)
Experience in collaborating with and managing marketing agencies and vendors to develop creative assets for marketing campaigns.
Comprehensive knowledge of the rapidly changing digital marketing landscape and the latest online marketing, campaign, and content strategies.
Ability to think strategically, prioritize tasks, and execute with attention to detail.
Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas.
Team player, motivated self-starter with relationship building skills with a positive attitude and passion to learn.
Excellent project management skills, verbal communication and presentation abilities.
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers a Group Registered Retirement Savings Plan (RRSP) Program to all eligible employees. Additionally, our employee discount program provides exclusive access to thousands of discounts on travel, entertainment, and more. SPECTRAFORCE offers unpaid leave as well as paid sick leave, paid holidays, and paid vacation as required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant based on race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, conviction for an offence for which a pardon has been granted or in respect of which a record suspension has been ordered, or any other prohibited grounds as identified by provincial or territorial law. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation. At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $35.00/hr.
