Job Title: Marketing Associate III Duration: 2 Years Location: REMOTE
Job Description
Client is a fast, simple and reliable way to talk to anyone in the world. More than 2 billion people in over 180 countries use client to stay in touch with friends and family, anytime and anywhere. Client is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.
Today, more than 175 million people interact with businesses on client every day. The client Business API, our enterprise solution, helps medium and large businesses communicate with customers all over the world, for use cases ranging from shipping notifications, to commerce and customer service.
We are looking for a global lifecycle marketing manager to join our fast-growing team of talented and collaborative marketing professionals within our integrated marketing function. We’re looking for a highly-motivated marketer who is ready to drive the strategy and execution of digital lifecycle campaigns - including lead nurturing; opportunity acceleration; and customer onboarding, up-sell and cross-sell – through email and other channels.
You’ll partner with colleagues from across the globe within demand gen, product marketing, insights, business development, channel sales and customer success functions to build the strategy of the lifecycle campaigns, while collaborating with marketing operations on execution, performance tracking and optimizations. You’ll also be the subject matter expert for the integrated marketing team on best practices for email marketing, as well as be the driving force behind our database segmentation strategies and digital data compliance initiatives.
The lifecycle program is a high profile, strategic component of our overall GTM strategy that is key to ensuring the company meets its aggressive growth goals. It requires a highly collaborative, driven B2B SaaS marketer that wants to be a part of building something truly exceptional.
Responsibilities
Develop the overall lifecycle communications strategy to increase engagement across the full customer journey, including lead nurturing, opportunity acceleration, and customer onboarding, up-sells and cross-sells
Continuously optimize content, timing, and cadence of lifecycle communications to improve user experiences and drive business goals.
Develop a deep understanding of your audiences and their needs. You will be a key stakeholder in our organization's ongoing collection and interpretation of meaningful customer insights from cross-functional research and design teams.
Lead personalization efforts & work closely with business partners and translate the vision into actionable campaigns.
Work cross functionally with the content and digital marketing teams to identify, test, and optimize for the best performing content at each stage of the funnel across all marketing channels.
Identify, RFP, and manage an email marketing agency to support design and content campaigns for the lifecycle programs you lead.
Establish lifecycle marketing KPIs and reporting framework to quantitatively measure performance and impact on client’s metrics. Measure the effectiveness of campaigns (with support from operations & analytics) and conduct A/B testing to continuously optimize email programs.
Coordinate deliverables, including establishing deadlines and aligning with editorial calendars, to support nurture campaigns for monthly, one-off and cadenced communication
Build great partnerships with product marketing, channel sales, marketing automation and ops, market research & customer success.
Minimum Qualifications
8+ years total experience in B2B, and 3+ years of email marketing, lifecycle marketing, or retention marketing experience
Ability to think creatively while making decisions based on data
Ability to execute multiple projects simultaneously and complete projects with tight deadlines
Ability to synthesize quantitative and qualitative data into actionable insights about the customer, the channel, and the business.
Experience leveraging digital analytics and insights to inform audience segmentation/ engagement and campaign decisions
Ability drive projects through from conception to completion
Preferred Qualifications
A/B testing skills: A/B testing your subject lines, email copy and CTAs is key to ensuring your campaigns have the best open and click-through rates –– which ultimately lead to a better conversion rate.
Copywriting skills: One of the most important skills for an email marketing expert is knowing how to write copy that converts. You will have agency support, but you need to know good content when you see it, and be able to draft your own in a pinch.
Segmentation, automation and tool integration know-how: Understanding how to segment your email lists and deliver relevant drip campaigns based on data (sometimes pulled from other tools or marketing platforms) is critical to creating a well-oiled nurture machine that converts.
Customer journey knowledge: lifecycle marketing managers need to have a good understanding of the customer journey and sales funnel. Understanding where prospects or customers are in the funnel and what type of email sequences they need to create to move subscribers further down the funnel or increase retention is a key component of email marketing.
Retention skills: Knowing what drip campaigns to build and what content to write to retain subscribers and customers is key.
Campaign ideation: The best email marketers aren’t just great at the technical implementation and segmentation. They can also brainstorm and ideate on what might make the most sense to send to various customers to get them to take action.
Expertise in email best practices and customer database management
Experience in harnessing technology for programmatic personalization at scale, utilizing tools like machine-learning, analytics, and behavioral data to improve customer relevancy
Knowledge of CANSPAM, GDPR, CCPA, and other regulatory regulations that impact communications to global audiences.
Knowledge of HTML
Note: The Company is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAhr@spectraforce.com.
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation. At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $43.00/hr.
