Marketing Advisor

Spectraforce

Bloomfield, Connecticut


13 days ago

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Job Description

Job Title: Marketing Advisor
Location: 900 Cottage Grove Rd, Wilde Bldg, Bloomfield, CT – 06152
Duration: 7+ Months
 
Flex or Work at Home depending on candidate location.  open to remote candidates working EST
 
Key Functions:
  • This dynamic role is central to the success of Client Healthcare’s campaigns using your knowledge of marketing, our customer data, and campaign management systems to strategize, create, target, and launch communications to our customers. 
  • You should have the ability to wear multiple hats and work with many different types of teams and individuals – this role is not your typical “follow steps A-Z” to execute a campaign, although you need to be able to execute flawlessly using multiple tools. You’ll be empowered to own more than just the campaign delivery, but be involved in strategy, lifecycle marketing, brand discussions, etc.. You must have the aptitude and desire to expand your skillset and you’ll be given the opportunity to lean into different areas of interest with extra focus on topics that excite you. 
  • In this role, it will be important to communicate effectively and think critically about the work being done = “is this the best way to do this? are we targeting the right customers? How can we make this campaign better?” Marketing and insight should drive all decisions and be the backbone for the purpose of campaigns and you’ll be empowered to help inform on how we should be running our campaigns.
 
Opportunities:
  • The chance to be involved in a high priority Center of Excellence within The Client's Group marketing organization working in a fast paced, fun, and collaborative environment.
  • Opportunities to learn various marketing technologies and tools, including data platform, project management software, email solutions, etc..
  • Be influential in this position – you will be encouraged to get creative and understand the purpose of what the requestor is trying to achieve and helping them apply best practices and learnings from other campaigns. 
  • Regular 1:1 sessions with your manager and opportunities for more senior skip level meetings. 
  • Opportunity for future consideration for full time roles and positions on the extended team. 
 
Ideal Candidates Will Offer
Skills:
  • Minimum 5-7 years of customer direct marketing experience with an emphasis on campaign development and management experience. Healthcare experience is a plus, but not required.
  • We value people with some SQL experience, familiarity with different data platforms and data structures as they enable use of our CDP platform to design and implement campaigns that meet the business need.
  • A fundamental understanding of working with HTML, including working with various email send providers (ESPs); familiarity with HTML best practices for optimal delivery and customer interaction, and experience with developing campaigns with dynamic content tailored to specific subsets of customers.
  • You have a love for accuracy and attention to detail – understanding our customer’s preferences and privacy are necessary to ensure our communications reflect those needs.
  • You’re a rock star when it comes to strong communication skills, and you understand the importance of internal customer service. These talents are vital to growing relationships with our stakeholders and working as partners to achieve a successful outcome.
  • You should possess strong project management skills to guide the campaign implementation, working in a project management tool, and be comfortable sharing best practices and common procedures with fellow campaign advisors on the team.
  • You should love collaborating and working together with teammates and business partners to brainstorm creatively and come up with effective solutions.
  • Utilize a Proactive approach – you will be expected to initiate tasks on your own with minimal guidance, giving you the freedom to manage your work in a fast paced, changeable environment with shifting priorities at times.
  • Experience with an assortment of direct marketing platforms are a plus (such as RedPoint, Teradata, SalesForce, etc).
  • You can recall your past marketing experience and convey ways that the Customer Lifecycle Marketing COE can more effectively measure our campaigns to drive reductions in cost, increase revenue, and drive customers to take the desired actions of the communications we send.
Non-negotiable skills:
  • Direct Marketing Experience
  • communicate effectively
  • manage time and multiple projects appropriately.
Education:    
  • Bachelor’s Degree required, with a preferred focus of Marketing, Business or Computer Science
  • 5+ years of customer campaign implementation experience.  Healthcare experience a plus.
  • Direct marketing experience greatly preferred.
  

About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
 
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.

Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation. 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $39.85/hr.