As the Manager of omni-channel Strategy, you will support the strategic approach, execution details, and measurement of omni-channel marketing and media plans for a Hematology brand. You will serve as a dedicated omnichannel point-of-contact for this Hematology brand reporting to the Associate Director, Omnichannel Strategy. This role requires extensive internal matrix collaboration (Production, Brand, omnichannel capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in DTC digital marketing within the Rx pharmaceutical category. Launch and category experience is a plus. This role is part of the Omnichannel Strategy Team, within the broader Worldwide Commercialization Excellence group.
Purpose/Objective of the Job • Support seamless interaction between all stakeholders to develop channel-agnostic engagement and content strategy plans followed by more specific digital channel strategy to meet business and customer needs. • Support the delivery of channel insights and recommendations for ongoing optimization of business plans. • Supports cross-functional matrix structure to pull through digital brand campaigns, tactics, and programs - driving operational effectiveness, business impact, and meeting objectives. • Leverage standards and best practices to drive customer engagement for the business. Examples include and are not limited to CTV, OLV, Display, CRM, websites, email, Social Media, and Search Engine Marketing.
Key Responsibilities: • Support the execution of the engagement plan for the Brand • Contribute DTC engagement recommendations based on customer insights and brand strategy • Collaborate on drafting and delivering creative briefs and other requirements documentation to support the development of digital programs and the production team • Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party partner programs, DTC media, websites, mobile, email, social media, SEO/SEM, etc.) • Partner with the digital agencies media partners and client's Production team to define project scope, costs, timelines, and deliverables • Lead pull-through digital tactics and media programs that drive business impact • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics • Drive innovation by partnering with Brands, external partners, and capability leads to develop innovative new digital tactics • Monitor project status and budget and provide regular reporting on progress, challenges, and solutions • Provide support and coverage to the team in several areas of business • Demonstrate ability to track and manage annual digital program and media budgets • Hybrid work opportunity. Ability to work in the office two to three days a week is preferred. • Business travel is TBD
(Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned)
Supervisory Responsibility: none
Qualifications: • Bachelor's degree with a minimum of 1-3 years of industry, (pharmaceutical/biotech or related agency) experience. • Experience in pharmaceutical digital marketing is required • Experience leading digital engagement, channel, and analytics activities • Proven ability to manage digital agencies, partners, and cross-functional support teams • Competence in developing, evaluating, and activating DTC media plans • Demonstrated ability to successfully navigate internal MLR review processes • Product launch and/or Oncology/Hematology/Rare diseases experience a plus • Prior Digital or Media Marketing Agency experience is a plus • Strong oral and written communication skills • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
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LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $70.00/hr.
