Develop measurable, media plans grounded in objectives and audience insights, to deliver innovation and business outcomes
Leverage quantitative and qualitative insights from research and analysis to form best practices and influence media, measurement and targeting approaches, while also informing tactical planning, execution and optimization
Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution
Partner with external media agency to drive cohesive media planning and execution across key markets
Effectively analyze campaign performance against aligned to goals for ongoing campaign reporting and marketing leadership visibility
Establish operational best practices around plan development, media investment management, systems and tools and streamlined measurement
Minimum Qualifications:
6+ years of experience in managing and executing large scale consumer campaigns and long-term brand building through an integrated media mix
Proven track record in building relationships, navigating cross functional teams and presenting to stakeholders
Proven experience in measurement, analytics and in gathering audience insights (e.g., Dynata, Kantar, Nielsen, Google Analytics)
Proven experience working both strategically as well as in an executional capacity to build and deploy optimization strategies and learning roadmaps
Proven experience managing agency partners to budget, structure, and optimize campaigns
Proven experience in structuring ongoing media learning agendas to gain learnings that improve campaign performance, iteratively
Passionate about breaking new ground by experimenting with new media approaches to tackle business challenges and priorities
Preferred Qualifications:
Experience within both agency and client organizations
Experience working in a fast-paced, ambiguous environments, with ability to multitask effectively
Experience working directly with data science and/or data analytics teams to integrate media planning and channel selection with measurement frameworks and learning agendas
Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact
Note: The Company is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAhr@spectraforce.com.
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $52.60/daily.
