We're looking for an experienced strategic media professional to join our Global Media Team, our in-house organization of media experts responsible for media strategy and execution stewardship for all consumer campaigns across the client family of apps.
In this role, the ideal candidate will be responsible for development of media strategies and integrated channel plans for the Messenger brand. They will partner deeply with internal stakeholders across Brand Marketing, Brand Strategy, Decision Science, Product Growth, Insights, and CreativeX (in house creative team) as well as our external global media agency of record, to devise and execute campaigns that deliver the brand narrative through effective and innovative paid media strategies.
The right candidate is passionate about understanding audiences from the inside out, and leveraging this knowledge with media expertise to drive effective and disruptive strategies that will influence action. They will be responsible for building strong partnerships with colleagues and effectively collaborating in a highly matrixed organization model, and translating business and marketing goals into successful, integrated, data-driven programs. The right person can both stretch up to lead and intuitively roll up sleeves to be hands-on. We are looking for someone who is insightful, rigorous and pushes for better and smarter work.
Responsibilities Develop measurable, media strategies and plans grounded in objectives and audience insights, to deliver innovation and business outcomes Leverage quantitative and qualitative insights from research and analysis to form best practices and influence media, measurement and audience strategies, while also informing tactical planning, execution and optimization Maximize relationships and drive influence with cross-functional partners across brand management, creative, growth, decision science, finance, insights, PR and partnerships teams as media’s subject matter expert to develop impactful, integrated work Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution Partner with external media agency to drive cohesive media planning and execution across key markets Effectively analyze campaign performance against aligned to goals for ongoing campaign reporting and marketing leadership visibility Establish operational best practices around plan development, media investment management, systems and tools and streamlined measurement
Minimum Qualifications 6+ years of experience in managing and executing large scale consumer campaigns and long-term brand building through an integrated media mix Proven track record in building relationships, navigating cross functional teams and presenting to stakeholders Proven experience in measurement, analytics and in gathering audience insights (e.g., Dynata, Kantar, Lucid, Nielsen, Google Analytics) Proven experience working both strategically as well as in an executional capacity to build and deploy optimization strategies and learning roadmaps Proven experience managing agency partners to budget, structure, and optimize campaigns Proven experience in structuring ongoing media learning agendas to gain learnings that improve campaign performance, iteratively Passionate about breaking new ground by experimenting with new media approaches to tackle business challenges and priorities
Preferred Qualifications Experience within both agency and client organizations Experience working in a fast-paced, ambiguous environments, with ability to multitask effectively Experience working with brands with marketing strategies focused on Young Adults/Youth Experience working directly with creative teams to integrate creative ideas/strategy with media strategy and channel selection Experience working directly with data science and/or data analytics teams to integrate media strategy and channel selection with measurement frameworks and learning agendas Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation. At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $53.00/hr.
