Define, track, and report on key digital KPIs (ATC, CVR, Shop to CVR, AOV, abandonment, etc.) for both app and web
Build and maintain automated dashboards to monitor product funnels, customer path to purchase, feature engagement, and merchandizing placements
Conduct funnel and cohort analyses to uncover drop-off points and recommend tech improvements to team
Digital customer behavioral analytics
Segmentation of users to identify high-impact audiences or audiences with specific propensities to products
Map end-to-end customer journeys across touchpoints to understand contextually how products differ based on customer journey
Create insights on how merchandizing strategies affect BAU and quantify behavioral changes of those strategies and initiatives
Omnichannel Experimentation / Testing
Based on data, provide experimentation suggestions and strategies that would meaningfully improve merchandizing performance on digital
Create reporting and readouts of launched experiments
Assist in PVT (production validation testing) on net new features/initiatives that rollout to ensure no bugs or issues exist
Ecomm campaign analytics support (30%):
Own A/B testing analytics performance readouts, which includes creating automated dashboards and decks for internal teams and stakeholders
Own LTO digital analytics performance and create analytics readouts to support the marketing calendar
Maintenance and quality assurance of existing dashboards
Applicant Notices & Disclaimers
For information on benefits, equal opportunity employment, and location-specific applicant notices, click here
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $40.00/hr.
