The B2B Marketing Specialist role will work closely as a part of the Growth Marketing Team to scale the growth of our B2B products across all our online platforms. The candidate must have experience with paid search platforms (Google & Bing Ads) and paid social/display platforms (LinkedIn & DV360) as this role is responsible for executing and supporting multi-million dollar digital marketing campaigns, as well as identifying areas for improvement. Requirements and qualifications
2+ years in managing digital marketing campaigns across paid search, paid social, and display platforms with an international scope, including ad copy testing experience
1+ years in global B2B marketing
Strong written, verbal and collaboration skills
Experience using data and metrics to measure impact and determine improvements
Demonstrated understanding of digital marketing mechanics and most common advertising platforms (Google, Bing, LinkedIn, Display)
2+ years experience with using modern BI tools like Tableau, Google Analytics, or Adobe Analytics
Skills and competencies
Manage paid campaigns across platforms
In coordination with the agency, analyze KPIs and optimize and improve performance
Monitor and report on marketing campaign performance including monthly and quarterly summaries
Work with in-house growth manager and copywriters to develop new tests
Maintain in-depth knowledge of Google, LinkedIn, and other ad platforms
Develop forecasts and media plans using input from partners and your marketing lead
Translate campaign objectives into paid media activation strategies; including defining and building target audiences
Oversee the execution of operational tasks including budget pacing and campaign creative trafficking
Keep a calendar of promotions and global campaigns and ensure alignment of schedules
Key job responsibilities
Manage paid media campaign execution for Webroot, Carbonite, and other Client’s brands across multiple worldwide markets
Execute campaign optimization tactics (in coordination with agency) to achieve spend efficiency and volume targets
Partner with partners and stakeholders to define the test roadmap
Support the strategy for channel growth in emerging markets
Support new strategies to drive increased acquisition
Partner with strategic cross-functional teams to support GTM plans for upcoming product launches
Notice to California Applicants: SPECTRAFORCE® is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation. At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $40.00/hr.
