Title: Associate Manager, Consumer Integrated Marketing 
Location: Remote
Duration: 5 Months Assignment

About the Team

• Client’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, client connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.
• To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at Client.
• The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.

About the Role

• The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow client's In-Store business.
• This role will report into the Strategic Bets team lead, and will own the strategy, development and execution of B2B2C integrated campaigns featuring newly acquired and existing top Reservations Merchants on the platform + run integrated marketing for the Going Out product.
• You will work closely with cross functional teams to ensure we are driving impact to our restaurant partners and Client. In this role you will lead the execution and optimization of co-marketing playbooks to attract and retain top Reservations Merchants to Client.
• The ideal candidate is someone who is comfortable operating at the lowest level of detail, keeping a strong pulse on business performance to ensure the cross-functional marketing team has a clear understanding of how we are pacing to quarterly and annual goals.
• They have experience building consensus with large cross-functional teams, and excel at tracking and communicating campaign performance while achieving marketing and business objectives.

You’re excited about this opportunity because you will…

• Oversee 20-30 concurrent integrated campaigns for our Top Reservations merchants each quarter, liaising with external and internal stakeholders to build marketing programs across paid media, promotions, CRM, & in-app.
• Write creative / strategic briefs, set the marketing strategy, oversee GTM deployment, deliver impact reporting, drive cross-functional alignment, and provide regular status updates on campaign progress with key stakeholders from sales, strategy & operations, marketing, and analytics.
• Develop customized co-marketing strategies and plans for one Top Reservations merchant partner each quarter. Scale winning strategies to future SMB acquisitions.
• Use a data-first approach to set goals for our campaigns and optimize our marketing against those goals, to improve profitability, volume, and client new customer acquisition.

We’re excited about you because you have…

• Bachelor’s degree or higher; MBA a plus 5+ years as a Marketer spanning integrated marketing or brand and media
• Strong organizational skills, ability to manage at the lowest level of detail, and strong executional prowess.
• Excellent verbal / written communication and presentation skills and are able to organize critical info both to senior leaders, external partners, and cross-functional stakeholders.
• A creative and entrepreneurial mindset - you enjoy tackling unsolved problems, building, and finding creative solutions with limited resources.
• A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across (both internal and external) marketing partners (ie. CRM, paid media, creative, etc), analytics, product, etc.

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 51.72/hr.