Job Title – Senior Marketing Data & Activation Engineer (ESP Migration Enablement)
Duration – 6+ Months
Location – Brentwood, TN (Hybrid, 4 Days a week)
 
Job Description:
Day to Day:
We are seeking a Senior Marketing Data & Activation Engineer to ensure data accuracy, audience integrity, integrations stability, and measurement confidence during and after the migration from Adobe Campaign Classic (ACC) to Zeta.
This role bridges Marketing and IT by focusing on activation correctness, audience parity, identity resolution, reporting and measurement alignment, enabling scalable personalization and trusted performance reporting post-migration.
These roles focus on marketing activation, automation, and data correctness. They are not intended to replace IT engineering, analytics teams, or vendor professional services.


Key Responsibilities:
Migration Data Validation & Parity (Phase 1)

• Analyze and map ACC schemas to Zeta data structures
• Validate audience parity between ACC and Zeta during parallel runs
• Investigate and resolve audience count discrepancies
• Ensure suppression, eligibility, and preference logic behaves consistently
• Partner with IT and vendors to troubleshoot data issues affecting activation
   

Activation & Identity Governance (Post-Migration)

• Monitor and maintain customer identity resolution across channels
• Ensure opt-in, opt-out, and preference data remains accurate and consistent
• Detect and address audience inflation, decay, or duplication
• Support compliance and deliverability through clean audience hygiene
   

Personalization & Trigger Enablement

• Prepare and validate customer attributes and event data for:
  o Personalization
  o Triggered journeys
  o Lifecycle messaging
• Build and support clean event modeling and trigger firing logic
• Enable scalable use of behavioural and transactional signals
   

Measurement & Reporting Confidence

• Reconcile performance data across:
  o Zeta
  o Adobe Analytics
  o Finance / Analytics outputs
• Investigate tracking and attribution discrepancies
• Support executive-ready explanations of performance changes
• Validate event capture and downstream reporting logic
   

Experimentation & Test-and-Learn Support

• Support audience split logic and control group design
• Enable clean test vs control measurement for journeys and triggers
• Assist in defining guardrails to prevent cannibalization or over-messaging

 
Must Haves:
Core Experience:

• 5+ years of experience in marketing data engineering or ESP data roles
• Strong SQL skills (joins, deduplication, window functions) a must; other programming languages expected (Python, Apache Spark, HTML etc.)
• Hands-on Adobe Campaign Classic experience:
  o Custom tables
  o Workflow-based data processing
• Hands-on Zeta experience:
  o Audience and event modeling
  o Identity resolution concepts
  o Real-time vs batch data ingestion

 
Integration & Collaboration:

• Experience working alongside IT teams on APIs and data feeds
• Understanding of ESP data dependencies and activation impacts
• Ability to translate and resolve technical data issues
• Strong understanding of web and app event data concepts
• Working knowledge of APIs and JSON payloads (conceptual, not development)
• Experience working along side data science and analytics teams to activate AI/ML based campaigns
• Experience with event data from clickstream, apps, APIs etc
• Ability to build and automate tracking and health reports

 
Preferred Qualifications:

• Familiarity with Movable Ink data feeds and ESP integrations
• Experience supporting experimentation or incrementality testing
• Strong documentation and data validation practices
• Retail or eCommerce marketing experience
• Reporting or dashboarding experience
• Experience collaborating with data science and analytics teams to productionize AI/ML models and support triggered communications

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 32.00/hr.