Title: Digital Channel Marketing Manager
Location: New York, NY (Hybrid- 3 days onsite)
Duration: 8 months

Description:

• The client is seeking a temporary Digital Channel Marketing Manager to join the Business Messaging Marketing team and cover a critical workstream during maternity leave.
• This fixed-term role is essential to ensure seamless continuity of our digital and in-product marketing programs for small and medium-sized businesses (SMBs), with a focus on the Client’s business products.
• You will be responsible for maintaining and executing ongoing campaigns, collaborating with cross-functional teams, and supporting key business objectives during the leave period.

Responsibilities:

Campaign development

• Lead development and execution of the Client’s Business in-app communications digital strategy across owned and operated digital channels to drive customer acquisition, retention, and product engagement.
• Leverage a deep understanding of lifecycle marketing to design and implement an audience-first creative and communication calendar that balances user-centric strategies with product adoption goals

Creative production responsibilities:

Campaign execution

• Partner with cross-functional teams, product, content, creative, DS, to create comprehensive and effective channel, measurable campaign experiences.
• Drive product adoption by crafting clear calls-to-action (CTAs) and utilizing deep links to seamlessly guide users to key features and experiences within the app.
• Lead working team of technical program managers, engineers, creative to drive campaign execution.

Measurement and reporting

• Work with the data science team to analyze web analytics, channel engagement data, and product usage data to monitor marketing performance, measure campaign effectiveness, and identify areas for improvement, making data-driven decisions.

Minimum Qualifications:

• Demonstrated ability to embrace ambiguity, proactively develop solutions, and influence cross-functional teams to deliver results within established timelines.
• Highly organized, with proven experience managing multiple projects simultaneously at various stages of completion.
• Basic understanding of mobile app development and experience collaborating with technical teams to implement communication strategies.
• Hands-on experience with A/B testing and data-driven decision-making to optimize communication effectiveness.
• Proven track record of managing projects that require a strong blend of creativity, strategic thinking, and execution to deliver both foundational and innovative campaigns.
• Demonstrated ability to develop creative and unique solutions to marketing challenges faced by small businesses.
• Bachelor’s degree and a minimum of 5 years of digital marketing experience.

Preferred Qualifications

• Background in content strategy
• Experience leading vendor and agency relationships
• Advanced knowledge digital campaign creation, A/B testing, and campaign performance optimization.
• Proficient in navigating complex creative challenges that arise during the localization process, with a proven ability to develop innovative solutions that meet the needs of diverse global audiences.

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 74.00/hr.