Marketing Campaign Manager
Spectraforce
Raleigh, North Carolina
a day ago
Job Description
Job Title: Marketing Campaign Manager
Duration: 6-12 months
Location: Remote
Job Description
Client, being data-driven is a core value we live by and are dedicated to continuous improvement in a fast-paced digital Marketing landscape. We are expanding our team and hiring an interim Marketing Campaign Manager. This role is an individual contributor on an A-Team of Marketers. You will be a part of the Nexis Solutions Marketing Team and will work closely with the Campaign Strategy Team Leader. Our ideal candidate has:
• A mix of technical, creative and analytical skills to launch thoughtful and action-driving campaigns.
• A well-rounded understanding of digital and traditional channels, how they work together, and how to create campaign plans to hit revenue goals.
• A detail-oriented approach to executing campaigns with a can-do attitude.
Primary Responsibilities
Campaign Management and Execution
• Responsible for driving implementation of integrated marketing campaigns to support new business and cross-sell goals.
• Responsible for driving and executing dynamic Marketing plans including: incorporating customer insights into campaigns, developing creative briefs, amplifying content across channels, planning Marketing tactics and timing, and collaborating with Marketing Managers each step of the way.
• Develop and implement multi-channel integrated campaigns, inclusive of online and offline channels: paid media, website, email, webinars, blog, social media, live & virtual events, and webinars.
• Collaborate with international marketing colleagues to develop and align on global campaign strategies and execution.
• Responsible for driving and executing product launch campaigns, inclusive of campaign planning and implementation, partnering with Marketing Managers along the way.
• Localize global content and build upon content to enable "hub and spoke" strategy.
• Partner with Digital Marketing Team to execute integrated marketing plans across digital channels.
• Partner with Digital Marketing Team to understand performance, analyze trends, business results and use this data to optimize campaign messaging and channels.
• Design and partner with Digital Marketing Team to test messaging, CTAs, and creative, then use results to make data-driven decisions to improve campaign performance.
Knowledge and Skills
• 3+ years of high-tech B2B Marketing, experience in SaaS, or working on a fast-paced, high performance team.
• Bachelors degree in marketing or equivalent
• Experience in building integrated campaigns across paid and owned channels, both online and offline.
• Experience collaborating with 3rd party agencies, such as event planning companies
• Understanding of up-market and enterprise lead generation.
• Superior project management and organization skills to execute complex campaigns, while also managing and motivating internal stakeholders to campaign timelines.
• A confident and proactive self-starter with an outcomes-driven mindset.
• Salesforce, Account Engagement/Pardot, Google Analytics, Google Ad Words, LinkedIn, Gong, Account Based Marketing Tools and Google Looker Studio - experience with some or all tools is a plus!
Top 3 Must Haves
a.) Experience with Salesforce and Account Engagement/Pardot (or similar tools) for managing and analyzing marketing campaigns.
b.) Proficiency in LinkedIn and Account-Based Marketing tools for targeted audience engagement and lead generation.
c.) Strong project management skills with a proven track record of executing strategic, multi-channel marketing campaigns.
Years of Experience
3 years of experience in technology teams.
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $31.17/hr.
Duration: 6-12 months
Location: Remote
Job Description
Client, being data-driven is a core value we live by and are dedicated to continuous improvement in a fast-paced digital Marketing landscape. We are expanding our team and hiring an interim Marketing Campaign Manager. This role is an individual contributor on an A-Team of Marketers. You will be a part of the Nexis Solutions Marketing Team and will work closely with the Campaign Strategy Team Leader. Our ideal candidate has:
• A mix of technical, creative and analytical skills to launch thoughtful and action-driving campaigns.
• A well-rounded understanding of digital and traditional channels, how they work together, and how to create campaign plans to hit revenue goals.
• A detail-oriented approach to executing campaigns with a can-do attitude.
Primary Responsibilities
Campaign Management and Execution
• Responsible for driving implementation of integrated marketing campaigns to support new business and cross-sell goals.
• Responsible for driving and executing dynamic Marketing plans including: incorporating customer insights into campaigns, developing creative briefs, amplifying content across channels, planning Marketing tactics and timing, and collaborating with Marketing Managers each step of the way.
• Develop and implement multi-channel integrated campaigns, inclusive of online and offline channels: paid media, website, email, webinars, blog, social media, live & virtual events, and webinars.
• Collaborate with international marketing colleagues to develop and align on global campaign strategies and execution.
• Responsible for driving and executing product launch campaigns, inclusive of campaign planning and implementation, partnering with Marketing Managers along the way.
• Localize global content and build upon content to enable "hub and spoke" strategy.
• Partner with Digital Marketing Team to execute integrated marketing plans across digital channels.
• Partner with Digital Marketing Team to understand performance, analyze trends, business results and use this data to optimize campaign messaging and channels.
• Design and partner with Digital Marketing Team to test messaging, CTAs, and creative, then use results to make data-driven decisions to improve campaign performance.
Knowledge and Skills
• 3+ years of high-tech B2B Marketing, experience in SaaS, or working on a fast-paced, high performance team.
• Bachelors degree in marketing or equivalent
• Experience in building integrated campaigns across paid and owned channels, both online and offline.
• Experience collaborating with 3rd party agencies, such as event planning companies
• Understanding of up-market and enterprise lead generation.
• Superior project management and organization skills to execute complex campaigns, while also managing and motivating internal stakeholders to campaign timelines.
• A confident and proactive self-starter with an outcomes-driven mindset.
• Salesforce, Account Engagement/Pardot, Google Analytics, Google Ad Words, LinkedIn, Gong, Account Based Marketing Tools and Google Looker Studio - experience with some or all tools is a plus!
Top 3 Must Haves
a.) Experience with Salesforce and Account Engagement/Pardot (or similar tools) for managing and analyzing marketing campaigns.
b.) Proficiency in LinkedIn and Account-Based Marketing tools for targeted audience engagement and lead generation.
c.) Strong project management skills with a proven track record of executing strategic, multi-channel marketing campaigns.
Years of Experience
3 years of experience in technology teams.
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $31.17/hr.