Title: Marketing Lead Analyst
Location: 100% work at home. Flexible on time zone.
Duration: 12 Months
 
Job Description:

• Marketing Lead Analyst will support B2B lifecycle marketing strategy for channel partners.
• The role will be accountable for delivering B2B digital campaigns that drive consideration and selection of health benefit solutions.
• This will include creative development, channel planning, media deployment, vendor/partner management, and results reporting while adhering to budget guidelines and deadlines.
• In general, Marketing Lead Analyst will support larger, more complex campaigns or marketing projects but may lead smaller or less complex projects.
• He/she must have the ability to operate in a highly matrixed environment and be comfortable with managing change.

 Key Responsibilities:

• Work with internal and external partners to design assigned B2B content that generates reads, views, or listens and/or digital campaign creative that leads to sales inquiries.
• Build efficient campaign production schedules and manage to ensure timely, on budget completion from launch to results.
• Write creative briefs and supporting documents, gather data as needed.
• Engage functional areas to produce and execute B2B campaigns, as needed.
• Works with media vendors on projects from inception to delivery, including trafficking.
• Assists in positioning, messages, and media mix planning.
• Assemble Campaign Experience Components in AEM (Adobe Experience Manager).
• Finalize contact lists and send to various channel partners ahead of campaign go live.
• Works with Legal and Compliance to ensure materials are reviewed, approved, and state filed.
• Tracks and analyzes results of marketing activities and share out reporting related information.
• Performs quality audits and checks to ensure accuracy of materials.
• Provides feedback and input to drive technical and process changes to improve results.

 Preferred Skillset / Experience:

• Bachelor’s degree or equivalent field or work experience.
• Minimum 3 years of experience in insurance or finance, preferably in B2B marketing or demand generation.
• Strong time and project management skills; ability to juggle and execute multiple projects.
• Previous experience leading work with internal or external creative agencies.
• Knowledge of marketing technology, digital campaign reporting and metrics.
• Demonstrated success partnering with cross-functional teams developing and executing marketing campaigns.
• Excellent oral and written communication skills; strong interpersonal skills.
• Knowledge of Microsoft Office suite - advanced Excel skills a plus.
• Experience with Adobe Experience Manager, Marketo, Wrike and/or Demand Base a plus.

 

About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
 
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.

Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
 
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
 
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer. 


At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $30.00/hr.