Job Title: Marketing Automation Specialist
Duration: 12 Months
Location: Remote (PST)
 
Job Description:
Position Overview:

• We’re looking for a hands-on, detail-oriented Marketing Automation Specialist with 5–7 years of experience to join our Automation & Delivery team.
• In this role, you’ll help drive last-mile campaign delivery by building personalized and scalable experiences across email, messaging, and web touchpoints.
• You’ll own technical execution in Salesforce Marketing Cloud (SFMC), including journey building, automation and end-to-end execution.

• You’ll work across integrated channels—from email to WhatsApp messaging and splash/webinar pages—delivering real-time content, dynamic data integrations, and seamless user journeys.
• You must be technically fluent, operationally excellent, and passionate about translating marketing strategy into real-world execution.

 
Key Responsibilities:

• Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder.
• Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS).
• Leverage knack for audience creation, logic setup, and governance across multiple channels.
• Manage and deploy Splash pages for webinars, events, and landing page experiences.
• Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and coordinate QA/testing across devices and platforms.
• Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution.
• Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments.
• Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns.
• Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery.
• Ensure compliance with data governance, tagging standards, and campaign QA best practices.

 
Must-Have Skills:

• Salesforce Marketing Cloud (SFMC):
  • Journey Builder: Used for building and optimizing multi-step automation journeys.
  • Automation Studio: Utilized for automating marketing tasks.
  • Email Studio: For managing email campaigns.
  • Content Builder: For creating and managing content.
• Movable Ink:
  • AMPscript and SSJS
  • Splash: HTML/CSS/JavaScript: Basic front-end skills required for implementing web forms and tagging.
  • Salesforce Data Cloud: For integrating real-time audience insights and
  • SQL: Used for audience segmentation, data extensions, and performance analysis.

Nice-to-have Skills:

• Strong communication skills
• Deliver things on time
• Knack

Years of overall experience required. 5–7 years
 
Required Qualifications:

• 5–7 years of hands-on experience in SFMC, with deep knowledge of Journey Builder, AMPscript, SQL, and cross-channel campaign execution.
• Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization
• Proficiency with Knack, including logic structuring and audience governance.
• Experience with Splash, Zoom, and dynamic content tools like Movable Ink and Highspot.
• Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms.
• Familiarity with measurement and attribution platforms like Tableau.
• Excellent organizational and technical project management skills with the ability to work in a fast-paced, detail-heavy environment.
• Self-starter mindset with a strong bias for execution and continuous optimization.

 
Preferred Qualifications:

• Experience with business messaging platforms like WhatsApp Business API, and integration of chat automation into broader marketing workflows.
• Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics.
• Comfortable operating within a high-performing, fast-moving growth marketing team.

 
Join our nimble, passionate Automation & Delivery team and help build the future of business messaging and marketing automation—where data, creativity, and precision execution come together to power the customer journey.
 
Surrounding team & key projects: End to end campaign delivery 

About Us: SPECTRAFORCE is one of the fastest-growing workforce solutions firms in the United States. As a diversity-owned business, we place human connection at the heart of everything we do, building strong relationships with both clients and candidates to fill roles successfully. Our teams in North and Central America and India serve more than 150 Fortune clients globally, leveraging custom AI technology to provide direct hire, executive search, nearshoring, offshoring, and project staffing solutions.
 
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.

Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
 
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
 
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer. 


At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $60.00/hr.