Job Title - Channel & Partner Marketing Manager
Location - Burlingame area (in order to go onsite if needed) preferred, but open to all US (specifically Austin and NY)
Duration - 9+ Months

Job Summary
We are looking for a Channel & Partner Marketing Manager with experience in B2B marketing with experience in the technology industry (SaaS & HaaS experience preferred). This person will be highly engaged and responsible for coordinating the development and execution of marketing programs for partners, reporting on effectiveness, impact and engagement. In addition, this person will need to be highly skilled at navigating a matrix environment as well as be comfortable influencing across the organization to complete projects. This candidate will cover for our Enterprise Partner Engagement Led to support all marketing efforts that align to the Client Work Partner Program ecosystem which includes Distributors, Resellers, Global System Integrators, Technology and ISV partners. This is a traditional partner marketing role supporting both channel and technology partners while also acting as a marketing consultant for the Client Work Partner Program.
 
Responsibilities:

• Be an advocate for Partners with cross-functional colleagues.
• Support all marketing efforts related to the Client Work Partner Program including Management of all marketing benefits across all program tiers All partner journey touchpoints, supporting the Partner Program and Enablement team(s) in building materials, communications and improving the overall partner experience from recruitment, onboarding, enablement, growth, evangelization and retirement stages.
• Marketing support for all partner tooling including the Partner Portal (Salesforce PRM) and the LMS & Content management system (Highspot) Partner marketing stakeholder for all external partner messaging including Client.com/work website (Become a Partner, Partner Directory) , Partner Portal Homepage, etc.
• Partner Brand Manager, responsible for enforcing Client and partner brand guidelines and requirements including program badging, co-branding efforts, website representation and partner facing content within Client partner tooling.
• Support tracking and impact initiatives through our B2B Commercial Salesforce platform and Salesforce PRM Partner Portal (both Channel and Technology) including Management of Partner Enablement/Channel Marketing team Dashboard to show impact of all programming across the GCM team.
• Campaign structure and enforcement for tracking all activities across different cohorts, including additional partner engagement efforts living outside of the immediate team (monthly partner webinars, etc.)
• Stakeholder and owner for Campaign hierarchy within Salesforce platform, working closely alongside Core Solutions, Sales and BP&O to identify gaps in tracking and build process improvements to collect as much programmatic data as possible.
• Strategic development and management of go-to-market content for partners such as Campaign materials (Campaigns in a Box, enablement materials, etc.) designed for partner(s) that drive field marketing and sales efforts aligned to the Client for Work products and solutions.
• Program materials, guidelines and process documentation aligned to our Client Work Partner Program benefits, offerings and marketing programs.
• Management of partner materials and content within our partner tooling, such as Highspot and PRM.
• Existing partner marketing content including annual updates to pricing & packaging, product information, program changes, etc.
• Support contribution of educational marketing 101 content for partner communications, webinars and newsletters Solution selling materials aligned to top Technology and ISV partners in the Client Work partner program (Cheat sheets, multi-pager sell sheets, slide deck templates)
• Strategic development and management of our Partner Communications including Monthly Partner Newsletter process including, internal call for content, story selection and assessment, internal XFN review process, agency handoff and template development, email testing and approvals, deployment confirmation and internal communication as well as post send reporting, regular optimization cadence with Merge (agency).
• Communication externally and internally to drive partner sign-ups for the Client Work Partner Portal, subscription sign up for the Monthly Partner Newsletter and any other recruitment efforts relating to marketing comms and tooling.
• Management of the Partner Portal homepage (announcements section, tools, FAQs, etc.) Launch Phase II Partner Comms Platform project - including development and launch of Communities feature within the Partner Portal, connecting Monthly Webinar series (Zoom) to SFDC, SSO for Highspot tooling, development and launch of GenAI Partner Support bot within the Partner Portal and ongoing management of Monthly Newsletter process.
• Strategic development and management of Client Work Partner Program marketing initiatives including (but not limited to) Development and execution of the new ISV Partner Program track (Phase I launch) including marketing offering, tooling compliance and access needs, programmatic materials, etc.
• Management of all marketing benefits offerings and detailed impact on internal teams with any changes, additions or reductions.
• Manage logistical and operational elements of partner marketing including, but not limited to: Quarterly Agency budget tracking Oversee SFDC Campaign creation, partner lead upload management through Partner Portal and overall engagement tracking flow and troubleshooting.
• Management & validation of team dashboard.
• Management of 3rd party vendors and agencies.
• Deep collaboration with Partner Content Contractor;

Qualification:
Minimum Qualifications

• 10+ years of experience within partner / channel marketing 5+ years experience with project management, marketing communications, content strategy, content/digital marketing or a related field
• BA/BS Degree or higher
• Experience developing working relationships and influence at all levels of management, internally and externally
• Project and/or program management experience, including multitasking to lead and execute multiple projects in parallel
• Strong experience utilizing Salesforce CRM, including creating and managing Campaigns, understanding of Leads vs. Contacts as well as Opportunity management
• Strong experience utilizing Salesforce PRM, including development of MDF functionality, partner Campaign’s and proper lead flow, standing up and/or managing Community Cloud groups and a general understanding of partner lead flows such as lead, contact and opportunity rules of engagement
• Experience with email marketing platforms such as Salesforce Marketing Cloud, MailChimp or Marketo (SFMC preferred)
• Excellent writer and communicator

Preferred Qualifications

• Experience working in marketing and/or technology
• Excellent communication skills & extremely organized
• Partner marketing/go-to-market experience
• Experience managing 3rd party vendors, agencies
• Experience with Google docs preferred

 

About Us: SPECTRAFORCE is one of the fastest-growing workforce solutions firms in the United States. As a diversity-owned business, we place human connection at the heart of everything we do, building strong relationships with both clients and candidates to fill roles successfully. Our teams in North and Central America and India serve more than 150 Fortune clients globally, leveraging custom AI technology to provide direct hire, executive search, nearshoring, offshoring, and project staffing solutions.
 
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.

Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
 
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
 
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer. 


At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $89.00/hr.